Performance Marketing Manager focusing on LinkedIn and Google Ads at ZweiDigital GmbH. Collaborating with teams to create and optimize B2B campaigns in a hybrid environment.
About the role
- Software Engineer here driving performance marketing initiatives by building data systems and automation tools for Google's and Meta's ad platforms. Work with cross-functional teams on innovative solutions.
Responsibilities
- Build and maintain data pipelines that ingest, normalize, and validate marketing data from platforms like Google Ads, Meta, TikTok, PLA feeds, and AppsFlyer
- Create automation tools for bidding, budget pacing, creative rotation, and campaign experimentation
- Implement attribution/tracking logic (MMP, SKAN, postbacks, conversion windows, deduplication, incrementality)
- Partner closely with Growth, Marketing, and Data teams to turn hypotheses into shippable systems
Requirements
- 5+ years of experience as a Software Development Engineer (or equivalent)
- Hands-on experience supporting performance marketing
- Strong understanding of paid media platforms:
- Google Ads (Paid Search, Shopping / PLA)
- Meta Ads
- TikTok Ads
- Practical experience with AppsFlyer (or similar MMP like Adjust / Branch)
- Solid grasp of:
- Attribution models (last click, MTA, SKAN, probabilistic vs deterministic)
- Conversion tracking and event schemas
- Campaign structure and optimization levers
- Strong backend skills (e.g. Python, Java, Go, or similar)
- Experience with data systems (SQL, warehouses, ETL/ELT, streaming is a plus)
Benefits
- Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance for wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
- Monthly allowance to dogfood the app
- Parental Leave
- 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.
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