Senior Product Manager focused on growth at Weedmaps, defining strategies and collaborating cross-functionally to enhance user acquisition and retention.
Responsibilities
Define and own the growth roadmap that accelerates shopper acquisition, activation, retention, and re-engagement across the Weedmaps ecosystem.
Translate business goals, shopper insights, and market opportunities into a clear, data-driven roadmap and prioritized backlog that drives measurable growth outcomes.
Lead cross-functional teams across Product, Marketing, Lifecycle, Data, Engineering, and Compliance to execute high-impact growth initiatives efficiently and collaboratively.
Develop and refine demand-generation strategies, optimize funnels, and build scalable growth loops through experimentation, rapid iteration, and continuous learning.
Monitor and report on the performance of growth initiatives - including adoption, engagement, and revenue impact - using quantitative and qualitative insights to guide strategy.
Engage deeply with the product and stakeholders to identify friction points and opportunities, ensuring the growth strategy reflects user needs and aligns with broader business goals.
Requirements
Bachelor’s degree or equivalent work experience
5+ years product management experience in a growth focused role.
Deep data background using self service analytics tooling (Mixpanel, Amplitude, Heap, etc)
Hands-on experience with martech/lifecycle tooling (Braze, Branch, Segment).
Experience partnering closely with Marketing and Lifecycle teams to build unified growth strategies.
Benefits
Physical Health (Medical, Dental & Vision)
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life & AD&D - employer paid 1x salary up to $250,000
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
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