Senior Marketing Analyst at Webmotors managing brand and strategic marketing initiatives. Leading project execution and ensuring brand consistency across all campaigns.
Responsibilities
Strategic brand planning: manage processes and stages of product launches, market positioning, communications, event organization, training, customer engagement, and performance monitoring.
Project management: act as the focal point for marketing initiatives, delivering presentations, coordinating briefings and project meetings. Planning, timelines and budget forecasts are essential responsibilities for this role.
Branding performance analysis: understand traffic, media and business KPIs to identify opportunities for brand initiatives and to justify investments. Familiarity with quantitative and qualitative research is also expected.
Execution and creativity: drive projects from concept to execution in a creative way that differentiates us from competitors and consistently aims to delight our customers. As a branding lead, ensure brand consistency across all campaigns, structure messaging through strategic positioning, and deliver audience, traffic and engagement results that build brand impact.
Requirements
Organized, responsible, proactive, with ease working in cross-functional teams.
Senior-level presence to lead meetings and drive projects.
Strong communication skills; will regularly align information and presentations with team/manager, other departments and executives.
Microsoft Office knowledge: Excel, PowerPoint, Word.
Experience with task management platforms: Monday, Trello, Asana, Jira, etc.
Knowledge of branding techniques and terminology to ensure consistency and maintain the brand book.
Experience planning offline media (TV, connected TV, street furniture/urban furniture, OOH) to collaborate with our agency on regional brand expansion projects.
Experience with qualitative and quantitative research.
Familiarity with data and traffic analysis tools for web/app analytics (Adobe, Google, Tableau, etc.).
Benefits
Annual bonus based on performance/development
Health insurance
Dental insurance
Meal allowance (Vale Refeição)
Food/grocery allowance (Vale Alimentação)
Childcare or nanny assistance
Extended maternity and paternity leave, including in cases of adoption
Advance payment of the 13th salary in May for employees who were with us as of 12/31 of the previous year
Birthday day off: one day off to celebrate as you wish
Gympass and TotalPass: benefits for physical and mental wellness
Life insurance
PAP – Personal Support Program (Auster): free support in psychology, nutrition, nursing, social work, legal and financial services
SESC membership: access to leisure, culture, health programs and more
Santander partnerships: discounts on travel, restaurants, theaters, cinemas, gyms and more
70% discount to advertise your car on Webmotors
Top Referral Program: refer talent and be rewarded if they are hired and successfully complete the experience/probation period
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