Senior Performance Marketing Specialist managing paid campaigns for data and AI training company StackFuel. Focus on lead generation via performance marketing channels and collaboration with various teams.
About the role
- Mídia Paga Analyst responsible for media planning and campaign management at Webmotors. Analyzing data and optimizing digital campaigns for better performance.
Responsibilities
- Responsible for media planning and management of campaigns with a focus on conversion;
- Constantly analyze data to identify new opportunities to maximize campaign results and propose improvements;
- Perform daily optimizations in the ad managers of major paid media platforms, generating insights based on performance analyses and suggesting optimizations to achieve expected KPIs;
- Create reports in PPT (or in the body of an email) presenting key campaign metrics, overall analyses, and recommended next steps;
- Monitor activities, analyze daily media KPIs, and validate results with partner agencies;
- Responsible for the invoice process with the finance team and for investment tracking;
- Prepare briefings, creative requests, and requests for quotes for communication campaigns and special projects;
- Required experience monitoring actions across channels and social networks: Meta (Facebook and Instagram), Twitter, TikTok, Pinterest, as well as Google Ads (Search, Shopping, Display), Google Analytics or Adobe Analytics;
Requirements
- Bachelor's degree in Advertising, Marketing, or related fields;
- Experience in media planning and management (from building the plan and presenting it to the client through to the final report);
- Intermediate knowledge of paid media concepts;
- Familiarity with key digital media metrics (CTR, Viewability, CPA, Connect Rate, VTR, etc.);
- Tools: Excel, PowerPoint, Google Ads, Meta Ads, TikTok Ads, DV360;
- Familiarity with DMPs (Data Management Platforms);
- Familiarity with mobile apps;
- Strong analytical skills;
- Business acumen for insights and recommendations;
- English (Intermediate — sufficient for occasional use in meetings with clients and partners).
Benefits
- Bachelor's degree in Advertising, Marketing, or related fields;
- Experience in media planning and management (from building the plan and presenting it to the client through to the final report);
- Intermediate knowledge of paid media concepts;
- Familiarity with key digital media metrics (CTR, Viewability, CPA, Connect Rate, VTR, etc.);
- Tools: Excel, PowerPoint, Google Ads, Meta Ads, TikTok Ads, DV360;
- Familiarity with DMPs (Data Management Platforms);
- Familiarity with mobile apps;
- Strong analytical skills;
- Business acumen for insights and recommendations;
- English (Intermediate — sufficient for occasional use in meetings with clients and partners).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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