Operation Analyst II responsible for end-to-end campaign optimization at Walmart. Collaborating with various teams to ensure successful campaign execution and troubleshooting.
Responsibilities
Manage end‑to‑end campaign optimization and troubleshooting, ensuring campaigns consistently meet pacing, performance, and delivery goals.
Provide operational oversight to account managers and campaign managers by sharing clear, data‑driven summaries on campaign pacing, performance trends, risks, and required optimizations.
Drive incremental revenue opportunities by proactively analyzing performance and highlighting areas for budget expansion, scaling, and efficiency improvements.
Handle ad‑hoc requests with accuracy and timeliness, meeting SLAs while maintaining high quality and attention to detail across all deliverables.
Extract, validate, and interpret data using analytics tools such as Power BI and Tableau to support reporting, insights, and optimization workflows.
Create professional PowerPoint decks for leadership, sales teams, and stakeholders, summarizing insights, trends, and recommendations in a clear and compelling manner.
Maintain the highest standards of campaign fulfillment, ensuring accurate setup, monitoring, and delivery across Sponsored Products, Sponsored Brands, and Sponsored Videos.
Provide technical and operational support to advertisers, Sales teams, and API partners, resolving issues and offering guidance on campaign-related queries.
Partner with the Ad Policy team to stay updated on the latest policies and requirements for Sponsored Products and Sponsored Brands, ensuring all campaigns remain compliant.
Review inbound requests and manage user access for internal and external stakeholders, performing validation and handling access provisioning with accuracy.
Collaborate cross‑functionally across multiple teams, enhancing product knowledge, sharing best practices, and supporting business needs as required.
Continuously improve processes, identifying workflow enhancements, automation opportunities, and best practices to improve efficiency and accuracy.
Requirements
B.E. or Any degree in Computer Science or other equivalent stream
2+ years of Digital Marketing Experience
Willing to work in rotational shifts, including PST hours
Strong familiarity with ad serving technologies, platforms, and tools with hands on working experience
Hands on knowledge on at-least one ads tool – Keyword Bidding, Sponsored Search, Paid Search, Marketplace, and Sponsored Brands/Videos
Hands on experience in troubleshooting on campaign/tool/Platforms issues
Campaign Trafficking/Optimization across Sponsored Search & Sponsored Brands/Videos
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