Senior Analyst driving regional analyses for Netflix's catalog and merchandising strategies in APAC markets. Collaborating with Global Performance teams for insights and tracking enhancements.
About the role
- Mid-level Media Analyst at Vitrio focusing on data-driven marketing strategies and performance optimization in hybrid work environment.
Responsibilities
- Implement media strategies focused on bottom-of-funnel campaigns, emphasizing performance and conversion;
- Create and manage media plans that integrate Google Ads, Meta Ads, TikTok Ads and affiliate networks;
- Manage the setup and execution of digital media campaigns, focusing on conversion-oriented formats;
- Monitor campaign performance, produce analyses and adjust strategies as needed;
- Evaluate campaign performance through detailed reports and insights on results;
- Identify trends and opportunities to continuously improve campaign effectiveness and brand perception;
- Prepare daily, weekly and monthly reports ensuring quality and identifying optimization opportunities to help achieve client goals;
- Present reports during weekly tactical follow-up meetings with the client when required;
- Maintain relationships with media vendors to improve results and identify new opportunities for the client;
- Work closely with internal teams and the client to ensure media strategies are aligned with marketing and business objectives;
- Participate in daily operations and regular client meetings, recommending media solutions;
- Stay up to date with the latest trends and innovative formats in digital media and branding;
- Pursue continuous improvement and process optimization;
- Propose new approaches and creative solutions to maximize campaign impact and increase brand visibility.
Requirements
- Knowledge of media tools across the stack, with a focus on planning, strategy and insights;
- Experience operating campaigns in Google Ads, TikTok Ads and Meta Ads;
- Ability to develop and execute creative and innovative strategies for large-scale campaigns;
- Analytical mindset and engaging communication skills;
- Willingness to deepen technical knowledge;
- Preference for teamwork and direct client-facing interaction;
- Strong data analysis and campaign optimization skills with a results-oriented approach;
- Knowledge and experience in the debt negotiation/financial market (a plus);
- Knowledge and experience in the supplements market (a plus).
Benefits
- Meal allowance (VA) or food voucher (VR) of R$904.72 per month via iFood
- Transportation voucher (VT) according to usage
- 50% discount on English or Spanish lessons with partner instructors after the probation period
- Reimbursement of up to R$60.00 for internet
- Partnership with TotalPass with reimbursement of R$39.90 after 8 check-ins per month
- Reimbursement of up to R$576.00 for babysitter or daycare
- Day off
- Tenure-based awards
- Christmas bonus loaded to benefits card
- Health insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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