International Marketing Director at Vitabiotics leading global marketing initiatives and regional campaigns. Building strong brand presence in key markets around the world.
Responsibilities
Create and execute international brand strategies in the B2B and B2B2C space in liaison and with commitment from our distribution partners.
Work closely with internal departments, such as NPD and Sales to ensure both short and long term plans are created, tracked and adjusted to deliver the company’s goals.
Create and implement a range of marketing and training tools while sharing best practice both locally and globally.
Build and maintain relationships with KOLs, agencies and other influencers.
Gather and act on competitor insights.
Provide input to financial forecasts, control budgets and monitor pricing; developing metrics and reports for management.
Build a team of talented marketeers, on the ground in markets and in head office, to support campaigns and activities.
Build strong relationships with medical professionals, key opinion leaders (KOLs), and industry influencers.
Collaborate with distributors to create joint marketing plans, sales enablement materials, and promotional activities.
Requirements
Educated to degree level or equivalent.
Extensive experience in a similar international role.
Experience of selling and marketing prescription, health and wellbeing or OTC products.
Cultural understanding of different regions and countries.
Proven track record of marketing to medical professionals and managing B2B distributor relationships.
Experience of budgeting, financial control and negotiation.
Marketing qualification or similar with MBA.
Experience in e-commerce marketing; particularly useful would be experience of managing Amazon and/or other online marketplaces.
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