Lead Front End Engineer optimizing digital customer experience at Vintage Cash Cow. Oversee front-end architecture, deliver high-quality digital experiences, and mentor developers in a hybrid role.
Responsibilities
Evaluate and define our digital technology strategy, evolving beyond Webflow where appropriate.
Deliver high-quality digital experiences using modern front-end frameworks, growth engineering practices, and robust analytics.
Build digital infrastructure that supports performance marketing—optimised landing pages, conversion tracking, and campaign agility.
Ensure comprehensive user tracking and analytics are embedded across all digital touchpoints, enabling data-driven decisions.
Own and improve technical SEO, driving organic visibility and site performance.
Champion a product and growth mindset, ensuring everything built solves real customer and business problems.
Build a high-performing team by mentoring developers, sharing knowledge, and raising technical standards.
Continuously improve development practices, leveraging modern tooling, testing frameworks, and automation.
Requirements
7+ years' experience in front-end or full-stack development, with 2+ years in a lead or senior technical role.
Deep expertise in modern JavaScript/TypeScript and front-end frameworks (React, Next.js, Vue, or similar), with strong HTML, CSS/SCSS foundations.
Proven experience integrating with RESTful APIs, working with backend engineers, and connecting third-party platforms (e.g., payment providers, CRM, marketing tools).
Hands-on experience with analytics and tag management (GA4, GTM, Segment, Mixpanel, or similar), including conversion tracking and pixel implementation.
Solid understanding of A/B testing, experimentation platforms, and a data-driven approach to optimising conversion funnels.
Strong grasp of technical SEO and web performance optimisation.
Experience mentoring developers, leading technical discussions, and raising engineering standards across a team.
Comfortable with Agile practices, Git, CI/CD pipelines, and cloud platforms (Azure preferred).
Excellent communicator who can bridge technical and non-technical stakeholders across Tech, Marketing, Product, and Data.
Bonus: experience with Webflow, headless CMS, server-side rendering (SSR/SSG), or a background in growth engineering.
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