Content Strategist Assistant at Betclic improving user experience through impactful content and collaboration with product teams. Engaging in content strategy, localization, and AI - driven initiatives in a hybrid role.
About the role
- Senior Content Strategist leading content strategy across Vibe.co for adtech innovation. Focused on creating high-quality, engaging content that drives traffic and qualified leads.
Responsibilities
- Write and publish high-quality content - from SEO pages, blogs, and guides to reddit thread - that drives traffic & adoption
- Create and test gated assets — such as reports, templates, and whitepapers that drive qualified leads and nurture engagement.
- Own research papers - collaborate with Forrester and Gartner to get us on the top product analytics lists!
- Cut through the noise - in a world where creating content became cheap with LLM, your content distinguish from the mass
- Own the Vibe.co voice and tone - across owned web surfaces, ensuring consistency and clarity.
- Partner with growth and product - to identify opportunities and measure impact
- Develop messaging hierarchies - that explain CTV to different audiences (CEO, CFO, Performance marketer being B2C, B2B or marketing agency).
- Use data to iterate — track content performance and feed insights back into strategy and execution.
Requirements
- 6–10+ years of experience in content strategy, growth marketing, or SEO for fast-scaling B2B or adtech companies.
- Expert-level knowledge of SEO and AEO — you understand not just search intent but how LLMs and AI-driven platforms parse and rank content.
- Comfortable writing for both brand and performance: your copy is as sharp as your data instincts.
- Understand the adtech ecosystem — DSPs, SSPs, CTV, programmatic, attribution, and performance funnels don’t scare you.
- Can move fast — you can develop, test, and scale content that shows measurable results.
- Know how to build lead-generating content — from top-of-funnel education to bottom-funnel conversion.
- Data-informed and performance-obsessed — you use analytics, not assumptions, to make decisions.
- A systems thinker — you know how to scale a content operation that can support rapid company growth.
Benefits
- Comprehensive medical, dental, and vision insurance
- 401(k) plan with company matching
- Unlimited PTO to recharge and reset
- Paid parental leave for maternity and paternity
- Flexible hybrid work model — we’re based in NYC’s Flatiron District and looking for someone excited to spend time in our new office
Job title
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Degree requirement
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