Graduate Marketing Officer role at Bath Spa University, assisting in growing the marketing function and supporting key campaigns. Collaborating with diverse stakeholders while developing vital marketing content and strategies.
About the role
- Data-driven Integrated Marketing Strategist executing marketing campaigns at Verisk Analytics. Focused on leveraging insights to drive brand growth and collaboration across teams.
Responsibilities
- Participate in and lead elements that define market opportunity of casualty claim solutions through demonstrated knowledge of business goals.
- Leverage market trends, customer behaviors, and competitor information to provide actionable insights that inform integrated campaign positioning, messaging, and outreach strategies.
- In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to identify effective client touchpoints and outreach strategies.
- Identify appropriate campaign strategies to achieve business and marketing goals among key audiences and products.
- With minimal guidance and demonstrating a solid understanding of the product/solution, draft marketing campaign briefs and campaign messaging guides that capitalize on business opportunities to build strong marketing outcomes.
- Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
- Spearhead the execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
- Lead the establishment of comprehensive marketing metrics for each campaign and actively evaluate post-activity outcomes to provide insights and recommendations for continuous improvement, leveraging data to inform strategic decision-making.
- Actively contributes to and guides social media and content strategy to strengthen brand authority and engagement while helping position Verisk as a trusted voice in the industry.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- 5+ years of strategic marketing and/or integrated marketing management experience.
- Extensive knowledge of marketing execution across multiple channels.
- Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
- Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
- Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.
- Successful track record of cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels.
- Detail-oriented with strong analytical and business problem-solving skills.
- Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
- Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
- Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.
Benefits
- Health Insurance
- Retirement Plan
- Disability benefits
- Paid Time Off program
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Children's Marketing Intern supporting marketing initiatives for children's publishing at ABRAMS. Assisting in projects while gaining hands - on experience in a creative environment.
Marketing Intern working with ABRAMS' School & Library team to support marketing campaigns and outreach efforts. Gaining experience in children's book publishing through hands - on tasks and collaboration.
This role involves a dual study program in Marketing Management and Media Communication. Responsibilities include strategy development, event organization, and collaborative projects.
Zweiradmechaniker at CUBE Bikes maintaining test - bike fleet and assisting marketing operations. Responsible for event preparations and support with diverse marketing tasks.
NM
Marketing staff involved in digitalization projects and quality management processes for a leading fire protection company. Supporting product management and procurement departments.
Creative Intern developing visual assets for Biker Marketing at Angkas. Engaging with the biker community and contributing to marketing initiatives.
Ausbildung im digitalen Marketing mit Fokus auf Hosting - und Cloud - Lösungen. Kreative Unterstützung im Marketing - Team für Kommunikationskonzepte mit vielen Entwicklungsmöglichkeiten.
Senior Marketing Manager leading BD’s Core Tubes portfolio within U.S. Specimen Management. Driving revenue growth and executing marketing plans for the Vacutainer brand.
Color Marketing Specialist assisting with Virtual Color Consulting and collaborating on color - focused content for digital platforms at Benjamin Moore. Provides analytical support and liaises with FP&A team.