Digital Marketing Specialist optimizing user experience via data analysis and CRO techniques for Michelin Connected Fleet. Collaborating with design teams to enhance web performance and customer insights.
About the role
- Senior Integrated Marketing Strategist designing and optimizing B2B demand generation campaigns for Verisk Maplecroft Business Unit. Collaborating across teams to translate technical insights into compelling narratives.
Responsibilities
- Lead the design, delivery, and optimisation of high-impact demand generation campaigns for the Verisk Maplecroft Business Unit.
- Work closely with Growth, Product, Sales and regional stakeholders to ensure thought leadership stories are clearly articulated for defined personas.
- Partner with PR, Research and Consulting leads to develop an always-on content marketing strategy that supports business goals.
- Develop campaign narratives and messaging tailored to distinct personas, sectors and stages of the funnel.
- Translate complex, technical thought leadership and risk intelligence into clear, compelling, audience-specific content.
- Activate campaigns across a mix of channels including email, paid and organic LinkedIn, display and web.
- Define and track campaign KPIs across engagement, lead generation, pipeline contribution and ROI.
- Share insights and recommendations with stakeholders to inform future campaign planning.
Requirements
- 7+ years’ experience in B2B marketing, with a strong focus on content marketing and integrated demand generation campaigns
- Proven ability to lead campaigns from strategy through execution in complex, data- or insight-led businesses
- Demonstrated experience translating technical or specialist subject matter into accessible, compelling content
- Experience working closely with Product and Sales teams to support new business development pipeline creation
- Background in SaaS, data, technology, risk, financial services or similarly complex B2B environments preferred
- Exceptional writing and editing skills, with a clear ability to craft persuasive, commercially focused messaging
- Strong storytelling instincts with an eye for structure, clarity and audience relevance
- Confidence adapting tone and format across different personas, channels and regions
- Comfortable using AI tools to support research, ideation and drafting, while maintaining high editorial standards (preferred)
- Hands-on experience across core digital channels: email, social, paid media and web
- Working knowledge of marketing automation platforms (e.g. Marketo, Pardot, HighSpot) and CRM systems (ideally Salesforce) preferred
- Understanding of SEO and GEO fundamentals and content optimisation
- Familiarity with ABM principles and platforms (e.g. 6sense, Demandbase) is an advantage
- Comfortable using analytics tools to evaluate performance and inform decisions
- Strategic thinker who is equally comfortable rolling up their sleeves to execute
- Highly organised, able to manage multiple priorities in a fast-moving environment
- Commercially minded and results-driven, with a clear understanding of how marketing drives growth
- Curious, proactive and willing to test new approaches and formats
- Collaborative, low-ego team player who builds strong relationships across functions
- Growth mindset: continuously learning and evolving digital and marketing capabilities
- Bachelor’s degree in Marketing, Communications or a related discipline
- Experience working in a hybrid (three days per week in office), global marketing environment
Benefits
- Medical coverage
- Life insurance
- Pension plans
- Paid time off in line with local labor laws
- Wellness initiatives
- Fitness programs
- Team-building activities
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