Graduate Marketing Officer role at Bath Spa University, assisting in growing the marketing function and supporting key campaigns. Collaborating with diverse stakeholders while developing vital marketing content and strategies.
About the role
- Integrated Marketing Manager responsible for executing multi-channel marketing strategies in the insurance sector. Joining a team at Verisk to enhance brand visibility and customer engagement.
Responsibilities
- Develop and lead multi-channel marketing strategies that define target markets, set measurable goals, and guide execution across campaigns.
- Guide product positioning by analyzing market situations and turning insights into clear messages that highlight product value.
- Create and lead messaging strategies that connect with customers across digital, social, and event channels.
- Manage end-to-end campaign development, from planning through performance tracking and post-campaign analysis.
- Lead detailed market and competitor research to help guide important business decisions.
- Lead improvements to the customer journey by looking at all key touchpoints and finding ways to make the experience better.
- Develop and deliver sales enablement strategies that align with buyer needs and go-to-market priorities.
- Measure campaign performance, ROI, and overall impact.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- 8+ years of strategic marketing and/or integrated marketing management experience.
- Extensive knowledge of marketing strategy across multiple channels.
- Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
- Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
- Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.
- Successful track record of cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels.
- Detail-oriented with strong analytical and business problem-solving skills.
- Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
- Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
- Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.
Benefits
- Health Insurance
- Retirement Plan
- Disability benefits
- Paid Time Off program
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