Senior Manager, Marketing leading integrated marketing strategies and managing a high - performing team at Venture for Canada. Focused on building brand presence and driving program engagement.
About the role
- Join Veepee as Assistant Marketing managing Retail Media projects and content creation. Engage in lead generation B2B strategies and marketing performance analysis.
Responsibilities
- As part of Veepee|ad, Veepee’s integrated advertising division, you will join the Marketing team as a Marketing Assistant.
- Reporting to the CMO and the Head of Marketing, you will actively contribute to projects aimed at developing and promoting the group’s Retail Media business.
- Create and update editorial content for the Veepee|ad website (blog articles, success stories, white papers).
- Perform SEO analysis and recommend optimizations to improve search visibility using our Semrush tool.
- Contribute to the B2B lead generation strategy: enrich the database (CRM) and set up targeted marketing campaigns.
- Write content for the newsletter (HubSpot) and LinkedIn (Canva).
- Analyze marketing performance and provide recommendations.
- Produce and update marketing materials for the commercial teams (sales pitches, sector decks, offers, best cases...).
- Participate in marketing studies with the Insights team.
- Conduct strategic and competitive monitoring.
- Assist in preparing written and video entry dossiers for Marketing Awards.
- Support the organization of internal and external events.
Requirements
- Master’s level (Bac+4/5) education in business, communications, or a university program specializing in marketing or digital (SEO, lead generation, etc.)
- Excellent writing skills and ability to synthesize information
- Creativity, rigor, and strong interpersonal skills
- Interest in B2B environments (media/advertising)
- Team player with solid project management skills
- Proficiency with Google Suite (Docs, Slides, Sheets) or equivalent Office tools
- Comfortable in English, both written and spoken
- Previous marketing experience ideally in a media sales/regie environment with experience using a CRM or CMS (e.g., HubSpot, WordPress, Webflow...)
Benefits
- Variable bonus
- Profit-sharing & incentive schemes
- Remote work possible up to 2 days/week
- Online language-learning platform
- Employee social committee (CSE) and associated benefits
- CESU vouchers and holiday vouchers
- Access to corporate catering and connected fridges
- Access to on-site gym
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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