External Employer Branding Manager shaping Preply's global employer narrative through storytelling and strategic initiatives. Focused on executive voice and building a cohesive brand presence.
About the role
- Director of Brand Marketing at USAA developing marketing plans to enhance brand awareness and strategies. Leading a team and analyzing market trends to drive marketing performance and results.
Responsibilities
- Develop marketing plans and strategies that promote the brands’ products and services
- Help build the brand and raise brand awareness through innovative, multichannel, and cross functional marketing campaigns
- Review market research and competitive intelligence projects and results to identify and articulate customer, competitor and industry trends which impact possible new branding opportunities and directions
- Compile, analyze, and interpret data for in-market campaigns to make strategic and tactical recommendations
- Responsible for leading a team that is facilitating all interaction points between Business Partners and Marketing for marketing, sales and service activities
- Manage collaborative working relationships with Business Partners and Marketing
- Measure and report performance of all marketing campaigns and assess ROI and KPIs
- Lead integrated team in the development of multi-channel creative campaigns to motivate audience to “take action”
- Monitor market trends, research consumer markets and competitors’ activities that help support development of marketing strategies
- Responsible for leading and guiding team in managing assigned Marketing budget(s)
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures
Requirements
- Bachelor’s degree; OR 4 years of related experience may be substituted in lieu of degree
- 8 or more years of progressive related experience required
- 3 or more years of direct team lead or management experience required
- Subject-matter-expert understanding of the marketing function/discipline and demonstrated application of knowledge, skills and abilities
- 10 or more years of brand and/or lifecycle marketing experience, including leadership at the enterprise or portfolio level
- External experience from a scaled, consumer-centric organization (financial services, fintech, insurance, or loyalty-driven brands preferred)
- Experience driving onboarding, loyalty, and rewards strategies that improve engagement and retention
- Strong brand strategist with the ability to translate brand promise into clear product and experience narratives
- Deep expertise in customer/member lifecycle marketing and data-informed decision making
- Experience operating in complex, regulated environments
- Demonstrated ability to build and elevate marketing capabilities, teams, and ways of working across strategy, creative and channel (media and owned)
- Strong cross-functional leader able to influence product, digital, analytics, and compliance partners
- US military experience through military service or a military spouse/domestic partner
Benefits
- comprehensive medical, dental and vision plans
- 401(k)
- pension
- life insurance
- parental benefits
- adoption assistance
- paid time off program with paid holidays plus 16 paid volunteer hours
- various wellness programs
- career path planning and continuing education
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