Corporate Communications Advisor responsible for corporate positioning and external communications strategy in Canada. Collaborating with senior leaders and marketing teams to protect and enhance company reputation.
Responsibilities
Develop and deliver an integrated, Canada-focused external communications strategy aligned with global and regional business goals.
Lead corporate communication strategies, including but not limited to product announcements, research insights/thought leadership, wider brand building activity, partner and employer of choice programs.
Lead media relations efforts, including proactive pitching, reactive engagement, and executive media training.
Identify and craft compelling stories from data, research, and business insights to drive thought leadership and earned media coverage; advise senior spokespeople and coach them on best practice interview techniques, key messages and media opportunities.
Provide strategic counsel to senior leadership on complex and sensitive communications matters, including regulatory interactions, customer engagement, and reputational considerations.
Lead messaging development for high-visibility and high-impact situations that require discretion, deep market understanding, and alignment with corporate values.
Serve as a trusted advisor in navigating ambiguous or emerging issues, ensuring communications are proactive, protective, and aligned with business priorities, partnering with legal, compliance and Canada leadership team members as needed.
Manage PR agencies and/or external partners to ensure consistent messaging, quality execution, and measurable outcomes.
Collaborate with marketing and brand teams to amplify campaigns and ensure alignment across channels.
Protect the company’s reputation as a key member of the crisis/incident communications team.
Contribute to global communications planning and share best practices across regions.
Requirements
7–10 years of experience in corporate communications, public relations, or media relations (agency, in-house, or a mix of both).
Strong track record of securing earned media coverage and managing media relationships in Canada.
Proven track record developing, executing and measuring the success of strategic communication programs leveraging a variety of digital and traditional channels.
Demonstrated experience advising senior executives on sensitive communications, with a strong understanding of reputational risk and stakeholder and market dynamics.
Strong writing and storytelling skills, with the ability to translate complex data into compelling narratives.
Strategic thinker with experience developing and executing integrated communications plans.
Excellent stakeholder management and collaboration skills.
Experience managing external agencies and budgets.
Degree in communications, journalism, public relations, or a related field.
Benefits
Accommodation is available, including for applicants with disabilities, in accordance with applicable laws.
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