Senior Performance Marketing Specialist managing paid campaigns for data and AI training company StackFuel. Focus on lead generation via performance marketing channels and collaboration with various teams.
AO
Hybrid Head of Performance Marketing
Posted 3 months ago
About the role
- Head of Performance Marketing for Motorway, transforming the UK used car market through strategic marketing leadership and execution.
Responsibilities
- Define the strategy for core performance channels including Paid & Organic Search, Paid Social, Display, and App Campaigns, ensuring campaigns are continuously optimised for ROAS.
- Work closely with the Finance & Analytics team to translate complex channel data into clear, actionable, executive-level financial insights and drive the strategic inputs for planning cycles.
- Lead a continuous testing and optimisation roadmap across creative, bidding, and landing page experience to consistently improve performance outcomes.
- Own and manage the annual performance marketing budget effectively. Ensuring we are well set up to achieve our growth targets.
- Continue to evolve the performance marketing measurement framework. Spearhead the strategy and execution of incrementality testing and media mix modeling (MMM) to accurately determine the true Return on Investment (ROI) of each channel and inform optimal budget allocation.
- Lead, mentor, and coach the Performance Marketing team to ensure they have clear progression paths and are empowered to operate at a high level.
- Work as a strategic peer and partner to the Head of CRM, Head of Partnerships & Media, and Head of Brand/Creative, ensuring acquisition strategies are fully integrated with retention and brand initiatives.
- Oversee and manage key external agency relationships (e.g., media buying, creative partners), driving accountability for performance and efficiency, including securing fee reductions and scope optimisation where necessary.
Requirements
- Senior leadership experience in Performance Marketing, ideally within a high-growth, high-spend B2C/e-commerce or marketplace environment.
- Proven expertise managing and optimising multi-million dollar annual budgets.
- Deep technical understanding of Paid Search (PPC), Paid Social, and familiarity with SEO/App Store Optimisation (ASO) principles.
- Demonstrated ability to strategically unify disparate channels (e.g., Paid and Organic search) for improved efficiency.
- Exceptional commercial, analytical, and modeling skills, with a track record of driving delivering results.
- Proven expertise in advanced marketing measurement, specifically including the design, execution, and interpretation of Incrementality Testing.
Benefits
- Leadership development opportunities
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Paid Media Specialist developing audience strategies and optimizing campaigns for Adsmurai based in Barcelona. Collaborating with partners to enhance ad performance across platforms and providing strategic insights.
Performance Marketing Manager responsible for scaling digital lead generation in the DACH market. Overseeing performance funnel from paid campaigns to reporting with measurable impact.
Performance Marketing Manager managing Amazon advertising campaigns for ecommerce clients. Collaborating on strategies and optimizing performance to drive business growth in a hybrid work environment.
Google Ads Team Lead driving paid acquisition strategies and leading UA - managers at HOLYWATER TECH. Focusing on business results through innovative marketing campaigns and systems.
Running Paid Media campaigns for various clients in a performance marketing agency. Focused on daily management, analysis, and optimization of campaigns are key responsibilities.
Performance Marketing Specialist at Avis Greece driving digital strategies and managing SEM campaigns. Collaborating on data insights to enhance performance and optimize marketing efforts.
Lead planning and delivery of CRM campaigns for Virgin Red, optimizing engagement and loyalty. Oversee multi - channel communication strategies and work alongside analytics and creative teams.
Performance Marketing Manager developing digital marketing strategies for clients at SPCTR. Focusing on optimizing performance campaigns across platforms like Google, Meta, and TikTok.
Performance Marketing Strategist developing innovative ad concepts and analyzing performance data for clients across various sectors. Collaborating with teams to ensure high - volume creative output.