CMO responsible for launching and owning the brand in an Australian Legal Tech startup. Building marketing strategies for two - sided audiences with significant growth potential.
About the role
- Marketing Executive focused on performance-driven campaigns at TopCashback, a major cashback service provider. Collaborating with teams to enhance member acquisition through digital channels.
Responsibilities
- Manage and optimise direct response campaigns across:
- Paid social platforms (e.g. Meta, TikTok)
- Web search (e.g. Google Search, Bing)
- App search and app acquisition campaigns
- Support the planning and delivery of campaigns against acquisition and CPA targets
- Generate campaign and promotion ideas to drive efficient member acquisition
- Regularly analyse performance and produce clear, actionable reports
- Optimise bids, budgets, targeting, creative and funnels based on performance data
- Ensure new member journeys are optimised from click through to sign-up
- Work closely with design, marketing and PR teams to deliver accurate, compelling messaging
- Apply performance marketing best practice across other channels and campaigns when required
- Monitor key performance metrics including CPA, conversion rate, ROAS and member quality
- Use data and insights to recommend improvements and new opportunities
- Support reporting using tools such as platform dashboards, BI software and Excel
Requirements
- Previous experience in a digital performance or direct response marketing role
- Hands-on experience managing paid digital campaigns (2-3 years minimum)
- Analytical skills with the ability to use data to improve performance
- Experience with marketing reporting and working towards cost-per-conversion goals
- Clear written and verbal communication skills
- Attention to detail, particularly in marketing messaging and campaign setup
- Experience with app-focused acquisition campaigns (Desirable)
- Familiarity with mobile measurement platforms (Desirable)
- Results-driven with a proactive approach to finding growth opportunities
- Comfortable working in a fast-paced, evolving environment
- Relationship-building skills and confidence working with multiple stakeholders
- Organised, adaptable and able to manage multiple priorities
- Curious mindset with a willingness to test, learn and improve
Benefits
- 31 days holiday including flexible Bank holidays. Plus loyalty holiday after 1 & 2 years’ service. Ability to buy and sell holidays
- Private medical cover (Vitality) with access to online GP service, free coffees, cinema tickets, discounted gym membership
- Medicash health cash plan, Income protection & life assurance
- Enhanced family related leave
- Flexibility - we understand you don't want to miss the first day back to school or that important appointment for a loved one
- Companywide pay review each year
- Extensive training menu and e-learning library available to all employees
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
Social - first marketer managing Howden's social media channels and local branch engagement. Shape content strategy and execute national marketing campaigns in a collaborative environment.
Marketing Executive supporting and delivering Marketing briefs for one of the largest retail accounts. Collaborating with teams for tasks like sample coordination and imagery approval.
Head of Marketing leading B2B strategies and positioning at DeepIP, an AI - driven patent application platform. Managing a marketing team and driving brand awareness for niche markets.
Head of Marketing responsible for defining and executing marketing strategies at Creai. Leveraging AI solutions to drive demand in the Latin American market.
Marketing Communications Executive at SafetyCulture coordinating communications to drive product adoption. Collaborating with marketing teams and enhancing customer understanding of product value.
Senior Director of Marketing and Communications leading strategic marketing initiatives for Marsh McLennan Agency. Managing a dynamic team to drive brand and revenue growth in the Northeast.
Marketing Executive at Sharesies Personal supporting diverse marketing initiatives for customer engagement and product adoption. Seeking great communicators, adaptable team players motivated by our vision.
Director of Marketing Communications at Arjo developing and delivering strategic marketing initiatives for U.S. business. Leading MarCom, digital marketing, events, and customer education functions.