Manager of Customer Lifecycle driving customer engagement, retention, and loyalty for Gap Inc. Collaborating with teams to deliver effective lifecycle campaigns and insights for improving customer experience.
About the role
- B2B Integrated Marketing Manager responsible for planning marketing strategies for T-Mobile's Micro Business Internet products. Collaborating with teams to enhance campaign performance and commercial objectives.
Responsibilities
- Responsible for long-term planning of acquisition brand and creative strategy for T-Mobile's Micro Business Internet products and segments
- Work closely with cross functional internal support teams to identify scope and campaign roadmap needs for the business
- Adapt and develop marketing strategies that align to company priorities and deliver on commercial and brand objectives
- Strategic partnership with commercial, product marketing, creative, media and analytics
- Leverage research, insights, competitive intel and segmentation data to foresee challenges and creative solutions
- Develop marketing planning calendars and timelines in conjunction with other broadband marketing teams and shared resources leading to creative needs scoping and budgets
- Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated creative and brand strategy plans
- Lead competitive intelligence brand strategy for Broadband products working closely with Research and Commercial marketing teams
- Partner with internal creative teams and agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
- Other duties/projects as assigned by business management as needed
Requirements
- Bachelor's degree in business, marketing, communications, or related field of study; Master's/Advanced degree preferred
- 3 years of marketing experience in authoring and implementing national integrated marketing plans with recognized B2C brands
- 2 years experience with delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution
- Solid understanding of digital brand marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc.
- Experience in data driven marketing techniques and traditional database marketing is essential
- Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
- At least 18 years of age
- Legally authorized to work in the United States
Benefits
- medical, dental and vision insurance
- flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off and up to 12 paid holidays
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- pet insurance
- access to commuter and transit programs
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