Hybrid Director – Global B2C Product Marketing

at Ticketmaster

• Job title: Director – Global B2C Product Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, United States

About the role

• Director of Global B2C Product Marketing leading strategies for fan engagement at Ticketmaster. Overseeing campaigns, product launches, and cross-functional collaborations across varied markets.

Responsibilities

• The successful candidate will support the development and launch of new products, services and features, developing messaging and marketing materials that help us meet key business objectives in driving product adoption across our owned, earned and paid channels.
• Working closely with our Product, Comms, B2B and B2C marketing teams, you will be able to collect the information you need to devise our fan value propositions and messaging, ensuring that our range of product marketing campaigns work cohesively together rather than competing with one another.
• You will need to understand the complexity of our product offerings and be able to distinguish points of differentiation from competitors from parity features.
• Working with Research and Strategy teams, you will be able to identify what will resonate with fans, make strategic recommendations that drive our product roadmap and craft creative messaging that distils complex and multi-faceted products into simple and effective fan experiences.
• You will have superb communication skills and have proven capacity presenting to executive level stakeholders.
• Constantly striving to improve our fan experience across different parts of the ticketing journey, you will be expected to create strategic recommendations rooted in insight and data that drive key business OKRs.
• You will maintain regular and effective communications with a large network of key senior stakeholders around the company; our product leads, the Global Executive Team and Global President of Ticketmaster, as well as key business leads across our global divisions (Marketplace, Ancillaries, Music, Resale, Account Security and more).
• You will be reporting into a line manager based in London, and work with a truly global team across different time zones.
• You will need to be independent, motivated, and able to navigate a complex and fluid environment where priorities may shift.
• You will be expected to produce well researched creative briefs for the wider Brand & Marketing teams, briefing our design and content leads to create adverts, content, copy and video.
• You will acutely understand the importance of brand consistency, by working within our brand guidelines framework both in terms of design and tone of voice.
• You will also need to have experience of briefing paid media teams with both large and small budgets.
• The role will be varied and will involve managing a range of marketing campaigns and digital projects for several different product suites.
• The ability to juggle numerous projects for different teams and markets, understanding their requirements and keeping them updated on centrally available assets and campaign materials is vital.

Requirements

• A minimum of 10 years’ experience in Product Marketing, with at least 4 years’ experience specifically in B2C Product marketing.
• Experience in consumer marketing within a tech company highly desirable.
• Solid experience operating at a senior level in a global business.
• Exec stakeholder management and influencing skills are essential.
• A proven track record as a marketing rockstar, executing strategic priorities with successful go-to-market product strategies.
• Briefing multi-discplinary teams to produce best in class marketing campaigns across owned, paid and earned touchpoints.
• Multi divisional experience with a track record of fostering teamwork and collaborating across groups to accomplish shared goals.
• Experience of working in a global organisation with complex product offerings
• Solid experience of managing vendor relationships eg. creative agencies or digital suppliers
• Fluent English, and the ability to produce clear and concise strategic presentations, documents and emails.
• Advanced Powerpoint skills
• You must be based on Eastern Time zone with the ability to visit the New York office regularly (where many of the Fan Product Marketing, Brand and Content org are based).

Benefits

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match, stock reimbursement program
• New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• Volunteer time off, crowdfunding match