Seeking compassionate educators for early education roles in Heartworks network. Opportunities for professional growth and collaboration within a dedicated team in Burlington, VT.
About the role
- Events Marketing Manager at The Real Deal generating awareness for real estate events portfolio. Driving attendance and contributing to new business growth in a hybrid role.
Responsibilities
- Develop and execute multi-channel campaign plans to drive awareness and conversion of our event propositions including: email, digital media, owned media, paid media, social, print, sales, partnerships
- Proactively analyze in-cycle campaigns using real-time data, drawing on successes and failures to rapidly optimize tactics and deliver on demanding acquisition goals.
- Take full ownership of all event websites to ensure a premium, conversion-focused customer experience that clearly articulates our events' value proposition.
- Collaborate with design, programming, event operations, and paid media teams to derive creative ways to drive audience acquisition.
- Work closely with the Head of Marketing to develop targeted audience segmentation, identify data gaps in key markets, and define strategies to engage high-value principals and investors.
- Deliver the marketing plan to your direct manager and wider team for each event
- Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns
- Continuously analyze B2B event performance, proactively collaborating with team members to identify opportunities for optimization and implement strategies to enhance outcomes
Requirements
- At least 5 years of progressively responsible marketing experience, ideally in B2B publishing, events, media or agency equivalent;
- An understanding of the events ecosystem and varying formats, including trade shows, conferences, networking events, and bespoke programs.
- Expert experience with event registration, CMS, email marketing platforms (like Sailthru), and project management systems (like Asana).
- The ability to work collaboratively and cross-functionally with dedicated and centralized teams, translating editorial substance from our programming team and networking value into marketing urgency.
- Analytical skills and a data driven mindset, coupled with a passion for creativity and forward-thinking flair.
- Experience with the test-learn-measure approach to rapidly validate marketing hypotheses.
- Experience analyzing results and situations, getting to solutions and making recommendations quickly.
- Ability to embrace and drive change in a high pace environment
- Excellent written and verbal communication, along with strong interpersonal skills
Benefits
- Equal opportunity employer
- Supports diversity and inclusion in the workplace
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