Brand Experience Manager shaping memorable brand experiences across various touchpoints for Standard Life. Collaborating with teams to ensure consistency and engagement in event delivery.
Responsibilities
help shape and deliver impactful, memorable experiences across our physical and web based touchpoints including owned customer or client events, brand sponsored events and customer pitches.
champion best‑in‑class event delivery of all event types including webinars and 1-2 relationship building events, streamline processes, and use insight to continually elevate what we do.
collaborate with teams across the business and our agency partners to ensure every event reflects our brand at its best.
Requirements
Proven experience delivering end to end event programmes across virtual, in-person and hybrid formats, including management of complex venues and high-profile corporate events.
Strong background in experiential marketing, with a track record of using brand platforms to create innovative, insight driven experiences that showcase products and propositions.
Demonstrated ability to influence, communicate and build relationships at senior levels, including C-suite stakeholders, within large matrix organisations.
Expert knowledge of event management best practice, including event policies, KPI setting, evaluation models and continuous improvement reporting frameworks.
Experience managing or working with event technologies and platforms, and using data to assess performance, identify efficiencies and inform decision making.
Proven ability to establish, embed and optimise processes, ensuring consistency, stakeholder alignment and effective collaboration with agencies and internal teams
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