BU Embedded Insights Lead responsible for market intelligence and strategic advice for Clorox's Kingsford Business Unit. Connects consumer insights with business strategies driving growth and innovation.
Responsibilities
Serves as insights integrator for the BU, offering strategic thought partnership to the GM, Marketing, Sales and R&D Studio Leadership.
Ensures the business has a 360 degree view of the consumer and marketplace dynamics, and leverages it to maximize the outcome of business decisions.
Sparks BU growth with best-in-class insights across core/base business and brands, innovation, category leadership, revenue growth management and other key business growth drivers.
Manages, mines, synthesizes and grows BU’s Knowledge Base to ensure integrity and richness of insights.
Continuously leverages existing and directs generation of new insights to inform business decisions.
Develops Learning Plan as part of annual business planning cycle, maintains and updates Learning Plan at least on a quarterly basis.
Directs execution of BU’s Learning Plan, orchestrating specialized resources across BU Embedded Insights, Dynamic Deployment, Shopper Insights, Insights Capabilities, Consumer Learning Center & Sensory, and external vendors.
Advises Studio Lead on research needs required to deliver Business Plan and secures resources.
Supports Studio Lead in finalizing research Briefs for Dynamic Deployment engagement.
Maximizes insights ROI by managing resources efficiently.
Develops strong cross-functional relationships and fosters integration of knowledge across the Clorox organization.
Connects the BU and central Insights teams, promoting two-way knowledge flow and best practices.
Influences total Insights, marketing and enterprise-level capability development priorities.
Requirements
10+ years of market research experience
Experience in CPG/FMCG categories strongly preferred
Experience in Personal Care and/or Beauty categories is a plus
Broad and deep research expertise across most facets of base/core brand, innovation, shopper, product and competitive intelligence
Broad experience across the full range of market research methodologies (qual & quant), data and vendors
Strong record of partnership with senior business stakeholders across Marketing, Sales and R&D and evidence of influencing strategic business decisions/outcomes
Benefits
robust health plans
market-leading 401(k) program with a company match
flexible time off benefits (including half-day summer Fridays depending on location)
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