Digital Analytics Consultant supporting a range of client projects, helping organizations leverage their marketing data. Delivering analytics projects from implementation to insight generation in a hybrid setup.
Responsibilities
Lead and deliver analytics workstreams across web and app environments
Supporting clients in understanding how their digital channels and marketing activity are performing
Typical project deliverables may include auditing and developing measurement frameworks, implementing and configuring tag management solutions, ensuring compliance-ready data collection, and translating complex data into clear, actionable insights
Work independently across multiple client projects, bringing structure, ownership, and a proactive approach to each engagement
Deliver analytics projects across the full lifecycle, from implementation and data collection through to insight generation and stakeholder reporting
Requirements
Strong working knowledge of Google Analytics 4 and Google Tag Manager, including server-side tagging where possible
Familiarity with JavaScript for tracking implementation and debugging
Working knowledge of Adobe Analytics and Adobe Experience Cloud, including Adobe Data Collection
Good understanding of consent management platforms such as OneTrust and practical experience with Google Consent Mode v2
Strong grasp of GDPR and related data legislation within a digital analytics context
Knowledge of marketing automation platforms and CRM systems is desirable
Exposure to optimisation or product analytics tools such as Optimizely, Adobe Target, Amplitude, or Mixpanel is desirable
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