Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Associate Director of Acquisition Marketing for Purple Carrot driving new customer growth through scalable strategies and leading a high-performing team.
Responsibilities
- Develop and execute a multi-channel acquisition strategy aligned to revenue and contribution margin targets
- Own new customer growth, acquisition spend, and CAC performance
- Build monthly and annual forecasting models in partnership with Finance
- Oversee and optimize performance across paid media channels (Meta, Google, Affiliates, Influencers, Programmatic, and emerging platforms)
- Establish rigorous testing frameworks across audience, creative, bidding, landing pages, and incrementality measurement
- Partner with Brand and Creative to translate performance insights into high-impact messaging
- Improve landing pages and checkout flow in partnership with eCommerce and Product
- Lead a high-performing internal acquisition team (currently 2 direct reports) and manage external partners
- Drive reporting, attribution, and measurement improvements aligned to LTV and contribution margin
- Assist with ad-hoc projects and tasks as necessary
Requirements
- 6-10+ years of experience in performance or acquisition marketing, preferably in DTC or subscription e-commerce
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
- Proven success scaling paid media budgets profitably ($5M–$20M+ annual spend preferred)
- Deep expertise in Meta and Google ecosystems; strong understanding of programmatic and emerging platforms
- Experience managing CAC, LTV:CAC, and contribution margin targets
- Strong financial acumen with experience building forecasting models
- Experience building and leading high-performing teams
- Strong cross-functional leadership skills across Creative, Finance, Analytics, Product, and Brand
- Experience working with custom e-commerce platforms
- Able to commute to the Chicago office
Benefits
- medical
- dental
- vision
- FSA
- life insurance
- matching retirement plan
- generous and flexible paid time off
- Purple Carrot box delivery credits
- professional development
- collaboration with teammates who are passionate about food
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