Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Divisional Marketing Manager role focused on customer self-service and retention at Access Group. Collaborating with commercial teams to enhance customer experiences and marketing automation.
Responsibilities
- partner with Commercial and Customer Success teams to run renewal and commercial campaigns
- develop clear, proactive customer communication strategies
- build self‑service customer experiences by activating campaigns from intelligence platforms
- use customer data to identify risks, opportunities, and campaign triggers
- provide data‑driven insights that guide targeting, segmentation, and customer marketing strategy
- contribute to strategic retention marketing by improving lifecycle frameworks
Requirements
- 3–5 years of B2B marketing experience
- strong background in customer marketing
- lifecycle programs
- commercial campaigns
- data‑driven retention initiatives
- skilled in marketing automation and CRM platforms (especially Marketo)
- ability to design scalable workflows and translate customer data into effective campaigns and insights
- experienced in managing renewal, upsell, and retention campaigns
- solid Excel skills for analysis, reporting, and performance tracking
- familiar with customer intelligence tools
- SaaS/subscription environments
- building self‑service or customer health‑driven programs
Benefits
- blended approach to office working
- opportunities to accelerate your career
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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