Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Marketing Specialist managing local launches and campaigns for Portuguese SMBs at Teya. Supporting sales teams and improving performance through insights and data analysis.
Responsibilities
- Run local lead generation campaigns and support sales priorities.
- Localize and optimize marketing content, offers, and visuals for the Portuguese market.
- Manage agencies, specialists, and suppliers to deliver high-quality campaigns.
- Create customer communications and email marketing to drive engagement, adoption, and retention.
- Develop content for digital and offline channels including website, social media, email, events, and sales materials.
- Support events, field activations, and sales enablement to boost brand visibility and leads.
- Analyze market trends, competitors, and customer feedback to improve campaigns and strategy.
- Create sales enablement materials like pitch decks, one-pagers, and demo scripts.
- Ensure messaging is clear, consistent, and persuasive across all channels.
Requirements
- Around 4+ years of experience in product marketing, GTM strategy, or a similar role (B2B, SaaS, or fintech preferred).
- Proven experience leading launches and structured GTM initiatives.
- Strong written and verbal communication skills, able to influence cross-functional stakeholders.
- Comfortable using data to prioritize and measure impact.
- Experience creating sales enablement and specialist-facing materials.
- Native Portuguese and strong working English.
- Based in Porto or Lisbon, with regular in-office collaboration.
Benefits
- Health insurance
- Meal allowance
- 25 days of annual leave (+ bank holidays)
- Public transportation card
- Frequent team events and activities (in and out of the office)
- Office snacks every day
- Friendly, comfortable, and informal office environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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