Product Marketing Specialist managing marketing for Dokobit at Signicat. Responsible for email campaigns, product messaging, and content creation to enhance visibility.
About the role
- Director of Product Marketing leading growth and demand strategies in a rapidly growing AI-driven cybersecurity firm. Collaborating across teams to optimize marketing and increase lead generation.
Responsibilities
- Lead growth marketing strategy and execution across the full marketing funnel, focusing on conversion rate optimization, campaign performance, and measurable revenue impact.
- Own end-to-end campaign management and execution for product launches and key initiatives, including audience segmentation, channel strategy (SEO, paid media, email, webinars), and performance analysis.
- Drive content strategy and creation (e.g., case studies, white papers, blog posts, web copy) that translates complex technical capabilities into compelling, differentiated value propositions for target personas.
- Manage marketing data integrity and performance reporting, utilizing attribution modeling and marketing automation platforms (e.g., Hubspot, Salesforce) to derive actionable insights and optimize lead quality.
- Collaborate cross-functionally with Product, Sales, and Customer Success to support Go-To-Market (GTM) strategy and ensure marketing initiatives directly support sales and expansion goals.
- Execute and rigorously track KPIs, specifically measuring impact through metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline contribution.
- Act as the primary subject matter expert for Tenex.ai's products, owning the competitive intelligence and internal enablement necessary for sales and BDR teams.
Requirements
- 5-7+ years of progressive marketing experience, with a focus on Enterprise B2B SaaS and product marketing (cybersecurity strongly preferred).
- Proven track record in driving qualified lead generation, growth marketing, and campaign management that directly contributes to revenue growth.
- Exceptional writing, storytelling, and content creation skills, with the ability to simplify technical concepts into clear, engaging marketing materials.
- Expertise in marketing data management, reporting, and attribution modeling, with proficiency in enablement technologies (e.g., Hubspot, SalesForce).
- Experience collaborating with or managing BDR/SDR functions to optimize lead qualification and hand-off.
- Strong analytical mindset with a history of using data-driven decision-making to optimize marketing spend and performance.
- Outstanding communication, presentation, and cross-functional collaboration skills.
- Travel requirements, including industry events or lead generation initiatives, are possible.
Benefits
- Competitive salary and benefits package.
- A culture of growth and development, with opportunities to expand your knowledge in AI, cybersecurity, and emerging technologies.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Lead market success of Walmart Data Ventures' innovative data solutions as Senior Product Marketing Manager. Collaborate across teams to drive product awareness and manage complex new product launches.
MES Quality Intern at Terumo Medical participating in software system management, Gemba Walks, and project support. Collaborating with manufacturing departments while developing practical skills and experience.
Director of B2B Product Marketing at Headspace defining mental health solutions for employers and partners. Leading go - to - market strategy and product positioning across multiple teams
Lead go - to - market strategies for Energy & Builder services while collaborating with the B2B Solutions team. Responsible for strategy, creation, and distribution of promotional campaigns.
Senior Product Marketing Manager at Veracode focusing on go - to - market strategies for application security. Collaborating across teams to drive growth in a high - growth market environment.
Solutions Product Marketing Manager driving go - to - market strategies for AI adoption in Finance, Healthcare, Legal, and Consulting sectors. Collaborating with marketing and sales to ensure successful campaigns.
US - based Product Marketing Manager at Orbital Copilot, responsible for go - to - market execution and product positioning in the US market. Collaborating with global teams to tailor strategies for local buyers.
Senior Product Marketing Manager at TENEX.ai driving go - to - market strategy and execution for AI - driven cybersecurity solutions. Collaborating with product, sales, and marketing teams.
Sr. Director, Product Marketing at Early Warning Services creating revenue opportunities through marketing strategy and execution. Managing high - performance teams and partnering with product management for market success.