Manager of Performance Analytics & Insights driving analytical solutions for Cambia's healthcare operations. Leading a team to improve member health journeys through data - driven insights and strategic initiatives.
About the role
- Senior Marketing Manager overseeing proactive offer strategy for Wireline products. Responsible for improving customer churn and retention through optimized offers and pricing logic.
Responsibilities
- This exciting role is at the very center of our Wireline business supporting one of our most important business outcomes - improving customer churn and retention through strategic proactive offer optimization across our Wireline products.
- Responsible for reporting on the revenue impacts of all base transactions, renewals and churn.
- Own the development and execution of upsell and renewal pricing logic across all Wireline products.
- Establish the offer frameworks that maximize customer lifetime value for these while achieving our upsell and renewal KPIs.
- Lead cross-functional teams from across the organization to implement offer initiatives at scale.
- Deliver industry-leading retention outcomes for our Wireline portfolios built on the foundation of intelligent, data-driven offer strategies and our "Customer's First" promise.
- Develop proactive upsell & renewal offer logic across all Wireline lifecycles, ensuring the right offer strategy for every customer segment and stage of their journey within these portfolios.
- Identify and manage offer related systems enhancements for Wireline needed to drive scale and improve outcomes.
- Develop annual, quarterly, monthly and weekly forecasting for the proactive Wireline portfolios to support business planning, resource allocation, and performance tracking.
Requirements
- 7+ years progressive experience in marketing or business management positions
- Knowledge of the Google suite of applications, notably Slides and Sheets
- Knowledge of data and insights tools like Tableau and Domo are an asset
- Experience in telecommunications (mobility and/or home services)
- A business undergraduate degree in Marketing or communication
- English verbal and written is required for this opportunity.
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
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