VP of Revenue at Terrific building the next generation of social commerce through AI. Leading revenue growth and customer experience within a dynamic SaaS environment.
About the role
- VP, Marketing Preference Platforms leading Synchrony Marketing Permission Management. Driving strategy and governance of marketing preference management and overseeing high-performing teams.
Responsibilities
- Be the Marketing Consent and Preference Management platform SME and Product Manager, offering strategic thinking and program vision to exceed customer needs.
- Partner with internal, enterprise Senior Leaders to ensure capabilities are aligned, data is effectively integrated and delivered to applicable internal parties.
- Coordinate and partner with Legal & Compliance leaders to ensure all regulatory and compliance requirements are addressed and satisfied.
- Serve as primary innovator and platform liaison to business stakeholders, connecting enterprise strategies and aligning roadmaps towards a long-term, unified customer experience with requisite integrations.
- Act with industry knowledge and understanding as it relates to consumer preference, consent and data privacy trends.
- Oversee direct business requirements and translate into platform architecture for both stakeholders and technical resources.
- Establish and analyze platform KPI’s.
- Monitor performance, with an eye towards continuous improvement.
- Make necessary recommendations, including technical and budgetary requirements.
- Oversees all platform reporting and measurement efforts for Synchrony Preference Center.
- Primary contact for vendor/partner operational activities, including platform expansion and associated proposals.
- Drive innovation and optimization in the consent and preference space, leveraging AI techniques and capabilities offered by platform suppliers and/or internal partners.
- Perform other duties and/or special projects as assigned.
Requirements
- Bachelor’s Degree
- In lieu of a degree, HS Diploma/GED and 14+ years of leadership and management experience
- 10+ years of professional work experience, including:
- 7+ leadership and management experience, preferably in a technology, marketing or privacy related fields
- 5+ years experience leading or managing Marketing Technology platforms
- 3+ years experience directly overseeing enterprise-level privacy and preference management platform
- Ability and flexibility to travel for business as required
Benefits
- choice and flexibility
- work from home near one of our Hubs or come into one of our offices
- in-person engagement activities such as business or team meetings, training and culture events
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