Marketing Specialist developing and implementing marketing plans and multi - channel campaigns across UK and Ireland. Collaborating with stakeholders and driving customer loyalty and demand.
About the role
- VP of Client Marketing for CareCredit Vet/Pet industry leading marketing strategies and team development. Collaborating with sales leadership to enhance provider engagement and consumer usage of CareCredit.
Responsibilities
- Partner with Sales Leadership, and cross functional teams to develop integrated marketing strategies that acquire new providers deepen engagement and penetration with enrolled providers to meet company goals and KPIs.
- Partner closely with Vet/Pet GM to develop go-to-market strategies for broader expansion into Pet care
- Lead, manage and nurture the vet/pet marketing team help drive marketing KPIs as well as their professional growth and development
- Liaison with the Insurance & Investments marketing to integrate pet insurance marketing into the Veterinary channel
- Nurture and expand relationships with vet/pet key opinion leaders and subject matter experts in the Veterinary and Pet care space to drive advocacy, develop education and content to support CareCredit leadership position.
- Drive alignment with the sales organization by establishing shared goals, integrated planning cadences, account targeting, and closed-loop feedback to ensure marketing programs translate into actionable pipeline for veterinary practices.
- Partner with acquisition and lifecycle marketing to identify opportunities to drive repeat usage and content for supporting marketing programs
- Work closely with analytics and finance to develop/track campaign analytics and metrics to help optimize and prioritize effective GTM campaigns and programs.
- Lead the development of an annual marketing calendar, leveraging allocated resources, manage multi-channel marketing campaigns
- Lead the development of educational online and offline content to educate, engage and empower providers, consumers and cardholders to deepen relevancy, value and loyalty (webinars, videos, podcasts, case studies, and white papers, gamification)
- Analyze research and data to translate into strategies. Identify intelligence gaps and field needed intelligence
- Conduct primary research and secondary research to strengthen CareCredit leadership and drive industry transformation and new reasons to believe and change behavior
- Executive level presentation development and delivery
- Manage budget including forecasting and tracking
- Perform other duties and/or special projects as assigned
Requirements
- Bachelor's degree or, in lieu of a degree, a high school diploma and 15+ years of marketing experience
- 10+ years B2B marketing experience that includes strategic thinking, mission/vision development, development and management of comprehensive multi-channel marketing campaigns with strong experience in digital marketing
- 4+ years client-facing experience in a sales, marketing, or business development capacity
- 3+ years consumer marketing experience
- Ability to travel ~25%
Benefits
- flexible work arrangements
- professional development opportunities
- annual bonus based on individual and company performance
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