Area Manager driving marketing automation strategy and execution at a major bank. Leading a team and collaborating across departments to enhance customer experiences in banking.
Responsibilities
Own the marketing automation strategy, roadmap, and execution
Drive digital sales growth from automated offers across daily banking products
Act as the main subject matter expert
Lead a team: manage, coach, and grow specialists
Collaborate closely with development, marketing, product, analytics, digital growth teams
Test, learn and iterate by running structured experiments
Lead strategic initiatives within your area of responsibility
Requirements
3+ years in marketing automation, CRM or performance marketing
Proven ability to lead cross-functional initiatives and manage stakeholders
Leadership potential in building teams
Strong digital background with understanding of data and tools
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