Field Marketing Coordinator responsible for event planning and execution for LGI Homes. Engaging with communities and driving marketing efforts to enhance customer experience.
About the role
- Trade Marketing Analyst managing promotional calendars and client relations for clients in São Paulo. Aiming for effective ROI and strategic alignment across teams.
Responsibilities
- Manage clients' promotional calendar (cleaning festival, Black Friday, seasonality, store anniversaries, etc.);
- Monitor and analyze the ROI of activities and investments, ensuring return on funds spent;
- Work with the commercial team on the process of registering and tracking innovations, ensuring assortment inclusion and proper execution;
- Lead weekly internal forums with the commercial and merchandising teams;
- Manage the regional annual budget in detail (budget per client), ensuring efficient allocation and quarterly planning;
- Monitor targets and execution at the point of sale (POS) — presence, price, shelf space, extra displays, among others;
- Take a leading role in servicing/supporting priority clients (JBP) and in monitoring each client's KPIs;
- Propose and lead category development projects with an analytical approach and a shopper focus;
- Ensure, together with the merchandising team, effective execution of POS materials (MPDV/backlights);
- Maintain strong interface with Commercial, Marketing, Trade Category, Revenue and Merchandising;
- Participate in weekly and monthly forums with clients and internal areas (1:1s, commercial & merchandising meetings).
Requirements
- Experience in Trade Marketing for channel management, preferably in the Direct channel (grocery/food retail);
- Proficiency in Excel, PowerPoint and Nielsen/Scanntech tools;
- Data-driven and analytical profile;
- Strong communication skills to interface with multiple areas;
- Experience in fast-moving consumer goods (FMCG) companies;
- Experience/leadership in JBP processes and/or management of strategic clients is a plus;
- Advanced knowledge of Power BI;
- English is a plus but not mandatory.
Benefits
- Health care: medical plan, dental plan and life insurance;
- Meal voucher or company cafeteria; grocery allowance (VA) to assist with supermarket purchases and an additional VA at year-end;
- In addition to fixed pay, we offer extra income through our Annual Variable Compensation Program;
- Private pension plan to help you prepare for the future;
- Remote work for corporate areas, flexible working hours and a casual dress code;
- E-learning courses and training available on our digital platform, UniverSuzano;
- Throughout the year we run many initiatives and you can join as a volunteer in our Voluntariar program;
- Discount Club with various partners for you to enjoy!
- For families: paternity leave extended to 20 days and maternity leave to 180 days. This benefit also applies to parents who adopt or obtain legal guardianship of a child and to same-sex couples;
- Daycare assistance; monthly financial support for parents with children who have special needs;
- Toy voucher and a school supplies kit for children; cash award for the "Estudar é Crescer" program.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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