Principal Creative Strategist leading the in - housing of Plusnet for BT Group. Managing complex workstreams and stakeholders while shaping brand strategies and communication frameworks.
About the role
- Creative Strategist managing creative performance across paid channels for Surfshark. Bridging performance marketing and creative execution to ensure effective ideas.
Responsibilities
- Own the creative strategy for paid channels, aligning messaging and formats with business and performance goals;
- Turn performance data into clear creative insights, concepts, and testable hypotheses;
- Lead creative ideation for new campaigns, angles, and formats like static, video, UGC, and native-style ads;
- Define and prioritize a structured creative testing roadmap across different platforms and funnel stages;
- Brief, review, and guide designers, video editors, and copywriters to ensure high-quality, on-strategy output;
- Analyze creative performance to identify scalable patterns in hooks, narratives, visuals, and calls-to-action;
- Continuously iterate on winning creatives to extend their lifecycle and improve efficiency;
- Research competitors, market trends, and platform updates to proactively evolve our creative strategy;
- Document learnings and build internal creative playbooks and best practices;
- Collaborate closely with other teams, contributing to channel strategy and budget efficiency.
Requirements
- Proven experience driving performance through ad creatives;
- A strong understanding of performance metrics like CTR, CPA, and ROAS;
- The ability to think strategically while staying hands-on with concepts, scripts, and creative reviews;
- Comfortable owning decisions and defending creative choices with data;
- Being a clear communicator who can align creative and performance teams.
Benefits
- Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
- Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks;
- Tools of your choice: choose the technical equipment and tools you need to do your best work;
- Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
- Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
- More days off: additional vacation days depending on your tenure;
- Premium Surfshark accounts: for you, your family, and friends;
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