Marketing Director for Tanger creating and executing marketing plans for communities and retail centers in Columbus. Focusing on sales growth, sponsorship, and effective media strategies.
About the role
- Head of Marketing leading integrated strategies for Bookit's B2B2C travel platform growth. Collaborating cross-functionally to enhance customer experiences and engagement across channels.
Responsibilities
- Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform.
- Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
- Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content starting with a hands-on, launch-phase approach.
- Lead annual planning, forecasting, and budget management for marketing functions.
- Own the "commitment curve," managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com direct to consumer platform.
- "Test two pick one" approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics.
- Oversee paid and organic customer acquisition across channels to drive adoption of the Bookit.com platform.
- Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements.
- Develop and refine Bookit.com’s brand positioning, messaging, and creative direction for both B2B and D2C audiences, with an emphasis on clarity, trust, and conversion.
- Manage content and editorial strategy to support SEO and AI-search-optimized discovery, platform education, and early demand generation.
- Oversee public relations (via an outside agency)
- Ensure customer and partner touchpoints reflect a consistent and credible brand experience aligned with Bookit’s value proposition.
- Collaborate with Sales, Product, and Experience teams to support enterprise partner integrations, product/feature launches, and other company activations.
- Lead co-marketing and promotional initiatives with partner brands and platforms and influencers.
- Work with Finance and Operations to forecast marketing ROI and manage spend efficiently.
Requirements
- 7+ years of marketing experience, including experience within digital-first platforms, online marketplaces, travel booking, rewards, or commerce technology companies.
- Prior experience working inside an online travel booking platform or marketplace (e.g., Expedia Group, Booking Holdings, Priceline, Hotels.com, Amex Travel, Capital One Travel, Hopper, Airbnb, The Points Guy, or similar).
- 3–5 years of experience as a senior marketing leader, with responsibility for growth, go-to-market execution, and team leadership.
- Experience supporting B2B2C or white-label SaaS platform marketing and enterprise partner go-to-market initiatives.
- Ability to translate business objectives into marketing roadmaps, campaigns, and metrics across all channels.
- Deep expertise in growth and performance marketing, with mastery of multi-channel acquisition and retention.
- Experience building and leading teams through high-growth phases, ideally from Series A to scale.
- Ability to own a function from ideation through execution, with high accountability and attention to detail.
- Strong understanding of brand development, positioning, and creative direction, particularly in early-stage contexts.
- Proficiency in marketing analytics, attribution, CRM, and automation tools.
- Evolving understanding of AI Search and Agentic AI on marketing landscape.
- Excellent communication and leadership skills with the ability to inspire teams and influence cross-functionally.
- Entrepreneurial, resourceful, and comfortable executing in fast-paced, ambiguous environments.
Benefits
- Health care plan (Medical, Dental & Vision) Available on the 1st of the month after 60 days of employment
- Vacation: Flexible/Unlimited PTO with manager approval.
- 401K Plan – Tax-Deferred and/or Roth options: Eligible after 90 days of employment
- Collaborative culture with industry veterans and mission-driven builders
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