Manager of Customer Lifecycle driving customer engagement, retention, and loyalty for Gap Inc. Collaborating with teams to deliver effective lifecycle campaigns and insights for improving customer experience.
About the role
- Associate Manager, Commercial Marketing at Suntory Global Spirits creating marketing programs for Strategic Accounts. Collaborating with cross-functional teams and gaining insights to drive growth in brand visibility and performance.
Responsibilities
- Translate channel and brand strategies into customer-specific marketing programs that drive market penetration, brand visibility, and revenue growth.
- Serve as a key Commercial Marketing partner to National Account Managers, supporting customer planning, JBPs, and account-specific programming needs.
- Leverage market research, consumer behavior analysis, and sales data to develop insights and inform programming, customer pitches, and execution priorities.
- Own the development of retailer-specific programming briefs, translating brand strategy and customer needs into clear direction for agency development and production.
- Provide ongoing customer and program performance insights back to Channel & Category and Brand Teams to inform planning, optimization, and future programming.
- Collaborate with Shopper Insights, Customer Solutions and Category Development to develop compelling shopper / category-led customer programs.
- Support the Sr. Manager as Commercial Marketing subject-matter experts in SA customer planning discussions and key customer presentations.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- 3-5 years of experience across marketing and sales roles, preferably within the beverage alcohol industry or related consumer goods industries
- Strong understanding of how brand strategy translates into customer-ready programs in a complex, matrixed organization
- Proven ability to collaborate cross-functionally across Sales, Brand, Insights, Field and agency partners
- Self-starter with strong judgment, able to identify opportunities, prioritize work, and lead initiatives with minimal direction
- Comfort with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Benefits
- annual bonus
- 401K match
- profit sharing
- medical benefits
- wellness programs
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