Marketing Analyst focusing on strategic partnerships with influencers to drive brand growth and customer acquisition at an education finance company. Join a dynamic team to transform the Brazilian investment landscape.
Responsibilities
Develop and execute the Influencer Marketing plan aligned with growth objectives.
Map and prospect strategic influencers (finance, business, economics, entrepreneurship and adjacent creators).
Define selection criteria with a focus on brand fit, audience quality and conversion potential.
Lead negotiations with influencers and agencies, ensuring sustainable, performance-oriented agreements.
Manage timelines, briefs, deliverables and approvals.
Build long-term relationships with strategic creators.
Track KPIs such as CAC, CPL, ROI, conversion rate and engagement.
Produce analytical reports with optimization recommendations.
Test new formats and channels (YouTube, Instagram, TikTok, podcasts, newsletters, among others).
Ensure brand consistency and adherence to Suno's tone of voice.
Ensure clear, transparent and responsible communication with investors.
Monitor trends in the creator economy.
Use tools and Artificial Intelligence to scale efforts and generate intelligence.
Propose structured tests to improve efficiency and expand results.
Requirements
Previous experience in Influencer Marketing or Strategic Partnerships.
Experience negotiating and managing contracts.
Strong analytical skills and ability to interpret performance metrics.
Excellent verbal and written communication skills.
Organized and able to manage multiple projects simultaneously.
Knowledge of the marketing funnel and acquisition metrics.
Experience in the financial market, financial education or info products (infoproducts).
Knowledge of paid media and attribution.
Experience with creator marketplace platforms.
Experience with growth marketing.
Benefits
Health and dental insurance to take good care of you.
Life insurance — because security is a shared value.
Meal allowance to keep your energy up.
Discounts on Wellhub and Zenklub — body and mind covered.
Institutional partnerships and scholarships for continuous learning.
Bonus or profit sharing (PLR) — here everyone grows together.
Suno Black subscription for you and your first-degree family members — because investing is culture.
Status Invest Bull plan for you.
Birthday day off to celebrate your special day.
And, of course, a team that plays together, learns together and grows together!
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