Content Strategist Assistant at Betclic improving user experience through impactful content and collaboration with product teams. Engaging in content strategy, localization, and AI - driven initiatives in a hybrid role.
About the role
- Content Manager at SPT Labtech transforming technical insights into compelling content for global marketing campaigns. Collaborating with cross-functional teams to drive brand awareness and demand-generation strategies.
Responsibilities
- Play a key role in shaping how SPT Labtech communicates its innovations to scientists worldwide.
- Transform technical insights into compelling digital content that strengthens our brand, drives awareness, and supports demand-generation across a range of channels.
- Collaborate closely with product, digital, and commercial teams to plan, create, and optimise content that engages defined personas and supports strategic campaigns.
- Support the Marketing Director and Digital Manager in driving and delivering integrated global marketing and digital campaigns.
Requirements
- Experience in creating content and digital assets across multiple formats and channels.
- Strong copywriting and editing skills tailored to defined personas and buyer-journey stages.
- Ability to utilise SEO insights and data to develop and optimise content.
- Confident using social media for engagement and inbound traffic generation.
- Ability to collaborate with cross-functional teams to support campaign strategy.
- Strong organisational skills and ability to meet deadlines.
- Proactive, innovative, and eager to develop new skills.
- B2B content marketing experience in Life Sciences, Engineering, or Manufacturing.
- Understanding of marketing automation platforms (e.g., HubSpot) to support content-driven automation, segmentation, and personalisation.
- Proven project management ability and experience working with agencies.
- Ability to communicate and influence at all levels.
- Experience using Adobe Creative Suite.
Benefits
- private medical insurance
- generous pension plan
- annual discretionary bonus
Job title
Job type
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Degree requirement
Location requirements
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