Senior Product Marketing Manager overseeing go - to - market strategy for Aera's AI - driven Decision Intelligence platform. Collaborating across teams to execute product launches and empower sales efforts.
About the role
- Product Marketing Manager for Spotify's Ads Manager, focusing on enhancing advertiser interactions and revenue. Collaborate cross-functionally to improve usability and drive growth in global markets.
Responsibilities
- Act as the voice of the advertiser for Spotify Ads Manager, collecting and distilling feedback on booking and editing flows, account management tools, billing systems, and support resources
- Develop and execute go-to-market strategies for enhancements across campaign creation, account management, billing & payments, and new market launches
- Define positioning and value propositions for new Ads Manager capabilities
- Lead cross-functional launches that drive adoption and revenue impact
- Produce product adoption and funnel performance analyses to identify friction points in booking, editing, payments, and account setup; and recommend growth initiatives
- Serve as the subject matter expert on the end-to-end self-serve advertiser journey, internally and externally
- Partner with cross-functional stakeholders to evolve our Help Centre, ensuring advertisers clearly understand how to use Ads Manager
- Commercialize the Ads Manager roadmap, acting as a key stakeholder for Sales, Operations, Finance, Partnerships and Legal teams
Requirements
- 5+ years of strategic product marketing experience with strong expertise in go-to-market strategy, ideally within self-serve platforms, SaaS, or advertising technology
- Experience working on user flows, onboarding, billing systems, or account management tools and understand how UX impacts revenue and retention
- BA or BS degree; MBA or quantitative graduate degree a plus but not required
- Experience using data and insights to inform product positioning, funnel optimization, GTM strategy as well as evaluating launch performance
- Process oriented and have the ability to manage timelines and deliverables across key stakeholders
- Empathetic to customer needs and can collate feedback to make strategic business recommendations
- Track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
- Deep understanding of the digital advertising industry, particularly with a passion for audio and video
- Can explain the value of highly technical concepts in human, relatable and compelling language.
Benefits
- Flexibility to work where you work best!
- Operates within UK time zone for collaboration.
Job title
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Not specified
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