Graduate Marketing Officer role at Bath Spa University, assisting in growing the marketing function and supporting key campaigns. Collaborating with diverse stakeholders while developing vital marketing content and strategies.
About the role
- Senior Customer Marketing Manager leading customer relationships and marketing strategies at Spektrix. Focused on B2B client engagement and advocacy for arts organizations.
Responsibilities
- Building and executing on effective client marketing strategies and campaigns with the goal of building stronger relationships, increasing adoption, and creating advocates.
- Managing and scaling the customer advocacy program that not only captures advocate client testimonials and feedback, but creates a mechanism to recruit clients to advocates.
- Owning and optimizing the customer lifecycle journey and marketing experience, including onboarding, adoption, renewal, and advocate stages.
- Identifying and cultivating power users and champions for use in sales, marketing, and events.
- Maintaining a consistent tone of voice and brand experience across all touchpoints.
- Analyzing customer behavior and feedback to identify marketing opportunities and areas for improvement.
- Working closely with the community and events team to ensure smooth collaboration through these channels.
- Partnering with client success to surface customer success stories and advocacy opportunities.
- Collaborating with the events team to coordinate client participation in speaking at events, on potential advisory boards, in media and case studies, etc.
- Developing and managing email nurture campaigns, newsletters, and in-app messaging to educate and engage users.
- Collaborating with product marketing to define segmentation and personalized communications and product usage, adoption rates, etc.
- Working with product marketing to establish the content strategy for customer-facing updates, including product announcements, feature releases, and educational content.
- Managing the marketing aspects of the net promoter score evaluation.
- Establishing goals, measuring outcomes, and sharing insights to continually improve customer marketing efforts.
Requirements
- Strong project management and organizational skills; able to balance multiple priorities
- Excellent written and verbal communication skills with the ability to distill complex concepts
- Demonstrated understanding of client personas and data-driven audience segmentation to develop targeted, personalized marketing strategies that enhance engagement, conversion, and retention
- Familiarity with HubSpot CRM and marketing automation platforms
- Experience working across time zones
- An excellent rapport with customers and client organizations of all sizes
Benefits
- Company paid medical, dental and vision insurance
- Generous Paid Time Off benefits, including:
- 21 days of PTO (vacation, personal time, whatever you choose to use it for)
- 14 paid holidays
- 10 Paid Sick Days
- 401(k) with 4% employer match
- Professional development opportunities
- Two paid volunteering days per year
- Flexible working with support for WFH setup / equipment
- Month-long Paid Sabbatical after 5 years of service
- Free snacks, drinks and breakfast items in our offices
- Catered lunch at the office every Thursday
- Varied range of regular social activities throughout the year
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