Manage execution and analysis of marketing campaigns for Kroger clients utilizing various marketing strategies. Collaborate with internal and external teams to drive business results across categories.
About the role
- Senior Marketing Analyst at SPC Brasil, responsible for planning and executing integrated marketing campaigns. Focused on data-driven performance metrics and community engagement strategies.
Responsibilities
- Develop 360° campaign planning, integrating online and offline channels, branding and the company’s strategic initiatives.
- Define KPIs and tracking metrics.
- Direct the creative team to craft the ideal messaging according to audience profiles.
- Manage execution of communication flows according to the proposed and approved plan.
- Monitor the results of actions under your responsibility on a weekly basis.
- Create clear, data-driven reports that identify insights for improvement in service of the objectives.
- Plan initiatives to strengthen the sales channel with a focus on sales performance.
- Research market trends and new opportunities to keep the brand competitive and innovative.
- Conduct competitor and customer behavior analyses to support strategic decisions.
- Support the construction of the marketing plan in collaboration with business areas.
- Integrate with marketing, sales and product teams to ensure synergy and solid results.
- Hold periodic meetings with stakeholders to align strategies and market opportunities.
- Plan, organize and execute internal and market-facing events.
Requirements
- Bachelor’s degree in Marketing, Social Communication, Advertising or related fields.
- Postgraduate degree in Marketing, Digital or related areas is desirable.
- Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint).
- Experience structuring integrated (360°) marketing campaign planning.
- Knowledge and experience defining and measuring KPIs (CTR, ROI and NPS) and marketing campaign indicators.
- Knowledge and experience with Digital Marketing tools.
- Experience planning, conducting and tabulating/analyzing quantitative and qualitative research data.
- Strong analytical skills to optimize actions based on data.
- Creative, innovative and results-oriented profile.
- Excellent communication and teamwork skills.
- Excellent organizational skills to manage multiple tasks.
- 7 years of experience in the area, preferably in business models such as franchises, cooperatives, insurance companies, credit bureaus, the financial market and B2B.
Benefits
- Hybrid position;
- Work-from-home allowance;
- Annual bonus;
- Meal and food allowance (meal and grocery vouchers);
- Health and dental insurance;
- Life insurance;
- Birthday day off;
- Occupational health services;
- Legal consultation;
- Educational partnerships;
- And much more.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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