Content Strategist Assistant at Betclic improving user experience through impactful content and collaboration with product teams. Engaging in content strategy, localization, and AI - driven initiatives in a hybrid role.
About the role
- Global Content Strategist at Sol de Janeiro developing and leading execution of innovative content strategy. Focused on engaging consumers through impactful storytelling and managing high-performing teams.
Responsibilities
- Play a pivotal role in developing and leading execution of global content strategy
- Drive overarching content vision and POV that drives cultural relevance, emotive storytelling, and product performance across digitally native channels
- Lead content strategy from concept through production, ensuring impact and consistency
- Build content frameworks and guardrails that empower teams to move fast without sacrificing quality or brand integrity
- Champion a social-first approach across the organization
- Partner closely with consumer engagement and creative to translate product launches, campaigns, and brand initiatives into comprehensive content strategies
- Oversee social and influencer teams, setting the strategic direction and holding teams accountable
- Lead end-to-end content production strategy from ideation to asset optimization
- Foster a culture of experimentation, testing, and learning to continuously optimize content performance
Requirements
- 10+ years in content strategy, social media, digital marketing, or creative roles with progressive leadership responsibility
- 5+ years managing teams of 10+ people, including social, influencer, content production
- Proven track record launching and scaling content strategies for consumer brands (beauty, lifestyle, fashion, CPG or adjacent categories preferred)
- Experience working with in-house and external creative agencies as well as production partners on campaign and day to day work
- Experience building annual content strategies, roadmaps, and calendars aligned to brand and business priorities
- Experience dimensioning resources (headcount, agency support, production costs) to meet ambitious goals
- Proven ability to manage multi-million-dollar content and production budgets
Benefits
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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