Danaher Business System Leader responsible for marketing process improvement at Beckman Coulter Life Sciences. Partnering with leadership to enhance growth and innovation via the Danaher Business System.
About the role
- Assistant Trade Marketing supporting the deployment of marketing strategies in France for an experiential gift company. Focus on trade activations, merchandising, and market analysis.
Responsibilities
- Trade activations — Christmas focus
- Support operational implementation of activations (monitoring production of marketing materials, field kits, coordination with suppliers and supply chain)
- Creation of merchandising plans and integration into the system/tool
- Liaison with supply chain and sales teams to ensure optimal implementation
- Merhandising rollout across France
- Creation of rollout materials for field teams
- Tracking production of merchandising materials; liaison with suppliers and supply chain
- Recommendations for new merchandising tools to improve shopper navigation
- Management of Trade creative assets
- Writing briefs and managing the creative production schedule
- Coordination with graphic designers and internal teams
- Ensuring compliance with brand guidelines and marketing messages
- Field activations & performance
- Coordination of agencies and monitoring of activations
- Creation of training materials and sales aids
- Contribution to the design of incentive programs
- Promotions & digital activations
- Drafting promotional rules/terms (in coordination with Legal)
- Setting up campaigns/operations on digital platforms
- Contribution to strategic thinking for future activations
- Analysis & competitive intelligence
- Monitoring competitors’ Trade actions, analyzing market trends and providing strategic recommendations
- Relaying field insights to internal teams
Requirements
- Current student in a business school, IAE or university with a specialization in marketing (gap-year or final-year internship)
- Previous experience in Trade Marketing, category management or retail is a strong plus
- Comfortable with Excel, which will be used daily
- Autonomous, rigorous, organized and proactive
- Excellent interpersonal skills and a team player
- Good level of English required (regular interactions with our international teams)
Benefits
- A stimulating environment within a leading company in the experiential gift box sector
- Concrete, responsibility-bearing tasks from day one
- A dynamic and supportive team
- International exposure while working on the specificities of the French market
- Personalized support to develop your skills and succeed in your assignment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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