General Manager overseeing retail operations for Trulieve ensuring high performance and regulatory compliance. Leading the store team to achieve sales targets and deliver exceptional customer service.
About the role
- Smarsh seeks a Sr. Website Performance & Optimization Manager to lead website governance and optimization for B2B digital communications. Collaborating across teams to enhance performance and compliance with AI/SEO standards.
Responsibilities
- Lead the governance and daily operations of the website, ensuring all content is accurate, compliant, user-friendly, and optimized for AI/SEO performance.
- Own the website roadmap and prioritize initiatives that directly support lead generation and revenue goals.
- Partner closely with Product Marketing, Demand Gen, Content, Design, Development, and SEO/AIO teams to ensure every page is aligned with brand standards and the enterprise Design System.
- Own the website technology stack, leveraging analytics tools, behavior insights, A/B testing, and accessibility best practices to continuously optimize site performance, UX, and conversion outcomes.
Requirements
- 7+ years of experience in web marketing, website management, or digital strategy for a B2B SaaS company.
- Experience leading CRO initiatives, user behavior analysis, and A/B testing.
- Expertise in web analytics tools (Google Analytics, GTM, Looker, Hotjar, etc.).
- Familiarity with SEO principles and technical SEO to support organic growth.
- Strong project management skills with experience overseeing development teams.
- Ability to collaborate across teams and communicate complex web concepts to non-technical stakeholders.
- Strong knowledge in web performance optimization and WordPress CMS.
- Experience with AI engine optimization best practices.
- Experience defining KPIs that track website impact beyond form submission, including MQL/SQL velocity and financial efficiency metrics (CPA/ROAS).
- Demonstrated knowledge of WCAG 2.1 AA standards and experience owning a formal accessibility remediation roadmap.
- Proven experience enforcing or contributing to a Design System and working directly with UX/UI designers on component library implementation.
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