Hybrid PR Manager

at Smappee

• Job title: PR Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Harelbeke, Belgium

About the role

• PR & Communications Manager for Smappee, focusing on enhancing brand visibility in energy and technology sectors. Driving impactful PR initiatives and maintaining relationships with key stakeholders.

Responsibilities

• Develop and execute Smappee’s PR and communications strategy to strengthen our brand visibility and reputation within the energy and technology ecosystem.
• Build and maintain strong relationships with journalists, industry media, government stakeholders, and strategic partners.
• Position Smappee as a thought leader by identifying and organizing speaking opportunities, webinars, podcasts, and industry panels.
• Translate complex technology topics into clear and engaging narratives and coordinate communication around key announcements, partnerships, and product launches.
• Strengthen Smappee’s digital authority and visibility by collaborating with Growth Marketing on link-building initiatives and GEO/SEO performance.
• Leverage industry events and trade shows to maximize media exposure and ecosystem engagement.
• Develop crisis communication frameworks and support executives in interviews, keynote preparation, and public appearances, ensuring consistent and compelling messaging.

Requirements

• You have 5+ years of experience in PR, communications, corporate affairs, or strategic marketing, preferably in a B2B or technology-driven environment.
• You have experience building thought leadership and brand visibility through media relations, events, or ecosystem partnerships.
• You are a strong storyteller who can translate complex technological topics into compelling narratives.
• You are fluent in Dutch, French, and English.
• You are entrepreneurial, proactive, and comfortable operating with a high level of autonomy.
• You can connect with a wide range of stakeholders, from technical experts to business leaders and policymakers.
• You have a strong interest in technology, energy, or the energy transition.

Benefits

• At Smappee we believe in a modern and dynamic work environment where you can be yourself and truly inspire people to contribute to a better planet. What can you expect exactly?
• An inspiring office environment at cleantech hub Snowball: a place where companies with a heart for sustainable innovation can get inspired and grow.
• Personal growth with multiple career and personal development opportunities in an organization that is constantly evolving.
• A chance to participate in team activities, companywide events and monthly drinks with your colleagues at the HQ.
• Remuneration according to experience, completed with extra-legal benefits such as an electric company car and charging card, meal vouchers, eco vouchers, health insurance, group insurance, holidays supplemented with ADV days and optional bicycle leasing.
• A job where you can truly contribute to a better planet.