Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Inbound Marketing Analyst developing and executing marketing strategies to enhance Sizebay's customer experience. Focus on content creation, data analysis, and team collaboration to optimize marketing processes.
Responsibilities
- Develop and execute the inbound strategy (attraction, conversion, nurturing and qualification);
- Plan the editorial calendar (premium content, emails and landing pages);
- Create and optimize landing pages;
- Guide the team in developing premium content (e-books, whitepapers, case studies);
- Plan and build nurturing flows (top-, middle- and bottom-of-funnel);
- Create reports and monitor results;
- Support paid media and SEO initiatives.
Requirements
- Bachelor’s degree in Communication, Advertising, Journalism, or related fields;
- Experience with marketing automation (HubSpot, RD Station, ActiveCampaign, or similar);
- Knowledge of CRM systems;
- Conversion-focused copywriting skills;
- Understanding of the B2B funnel;
- Data analysis experience (Google Analytics, Looker, etc.);
- Proficiency in another language;
- Knowledge of the e-commerce market;
Benefits
- Informal environment
- High autonomy
- Opportunity for learning and experimentation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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