Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
About the role
- VP of Marketing responsible for driving growth through effective marketing strategies for a SaaS platform. Overseeing brand and demand generation while leading a marketing team in Austin.
Responsibilities
- Define and personally help execute the overall marketing strategy to achieve 100% YoY growth, reporting progress clearly to leadership
- Translate ambitious growth targets into concrete plans, campaigns, and weekly execution
- Stay close to the work to ensure strategy survives contact with reality
- Drive predictable pipeline growth across inbound, outbound, ABM, paid media, events, and partnerships
- Work hands-on with campaigns, channels, and experiments to identify what actually converts
- Own funnel performance end to end, from first touch through to revenue impact
- Own product positioning and messaging to clearly differentiate Silktide in the market
- Personally contribute to core messaging, narratives, and high-impact content
- Enable Sales with clear, usable collateral, tools, and campaign alignment
- Partner closely with Sales and Operations to align on lead quality, funnel metrics, and revenue outcomes
- Join pipeline reviews and retrospectives to stay grounded in real performance
- Adjust strategy and execution quickly based on feedback and results
- Strengthen Silktide’s brand presence and credibility through consistent, high-quality execution
- Build and scale thought leadership that reflects real expertise and customer value
- Ensure brand work supports growth, not vanity metrics
- Build customer marketing programs that reduce churn, drive expansion, and create advocacy
- Work with Customer Success to turn outcomes into stories and proof points
- Treat existing customers as a core growth lever, not an afterthought
- Establish a deeply data-driven marketing culture, personally engaging with metrics and performance
- Track and act on CAC, LTV, ROI, conversion rates, and campaign effectiveness
- Optimise the marketing tech stack and operations to scale lead generation and nurture without friction
- Own, manage, and allocate the marketing budget for maximum efficiency and return
- Make disciplined trade-offs and investment decisions based on data and outcomes
- Lead as a player-coach: execute with the team, lead by doing, and never delegate work you are not willing or able to do yourself
Requirements
- You have 5+ years of senior B2B marketing experience, ideally in SaaS
- You have personally executed demand generation and growth programs
- You are comfortable writing, launching, testing, and iterating yourself
- You are highly data-driven and confident owning performance metrics
- You enjoy being close to the work and moving quickly
- You thrive in fast-growing, imperfect environments
- You lead through action, not hierarchy
- You are fluent in English and authorized to work in the United States
Benefits
- A shiny new MacBook
- Private Insurance, including Health, Dental, and Vision, plus Wellness Allowance
- Company Sponsored 401(k) Retirement Plan
- 20 days paid vacation plus public holidays, increasing with tenure
- Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings
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