Campaign Manager responsible for executing targeted ABM campaigns in a fast - paced SaaS environment. Collaborating with various teams to drive pipeline growth through strategic campaigns.
About the role
- Paid Media Specialist at SiGMA Group driving growth and optimising campaigns across various platforms. Focusing on brand promotion and increasing registrations for international summits.
Responsibilities
- Create, manage, and optimise performance campaigns across Google, Meta, LinkedIn, YouTube, X Ads, and other platforms as needed.
- Oversee paid media for summits, corporate campaigns, brand campaigns and other ad hoc campaigns.
- Take full ownership of budgets: daily pacing, allocation, cost efficiency, and ROI reporting.
- Manage and troubleshoot conversion tracking (GA4, GTM, pixels, UTMs) across all platforms.
- Build and manage segmented audiences, remarketing lists, and full-funnel strategies with support from the CRM team.
- Enhance organic content performance through strategic boosting and paid campaigns.
- Monitor performance daily and provide clear insights, optimisation recommendations, and reports.
- Ensure compliance with advertising policies, especially for restricted industries (iGaming).
- Explore, test, and recommend new ad platforms, tools, and optimisation methods.
- Collaborate with CRM, design, and events teams to align targeting, messaging, and creative assets.
Requirements
- 5+ years of hands-on PPC experience across Google, Meta, LinkedIn, and YouTube (X Ads is a strong advantage).
- Proven ability to work independently and manage campaigns with minimal supervision.
- Strong expertise in conversion tracking, GA4, GTM, and troubleshooting tracking issues.
- Demonstrated experience managing multi-country budgets and delivering performance improvements.
- Deep understanding of bidding strategies, audience segmentation, remarketing, and optimisation.
- Strong analytical skills and the ability to produce clear, insight-driven reports.
- Experience boosting content and managing brand-level campaigns, not only performance campaigns.
- Experience in events, iGaming, or global multi-market brands is an advantage.
- Highly organised, detail-oriented, proactive, and able to handle multiple campaigns simultaneously.
Benefits
- Operate from the office, with one day a week working from home
- Additional day off on your birthday
- Work abroad up to 6 weeks per year from one of our global offices, with full coverage of flights and accommodation
- Flexible working hours: start between 7:30 and 9am.
- No limit, free access to over 100 courses from iGaming Academy
- Breakfasts at the office and more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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