Analista de Estratégia Segmento PF SR developing commercial action plans for Sicredi's retail and high-income segments. Collaborating with various areas to ensure strategic coherence and effectiveness.
Responsibilities
Develop commercial action plans aligned with Sicredi's strategic guidelines for retail, middle- and high-income audiences.
Translate strategic directions into tactical initiatives applicable to the realities of Central Offices and Cooperatives.
Partner with product, channels and marketing teams to ensure consistency and effectiveness of actions.
Monitor performance indicators and propose adjustments to strategies based on results and learnings.
Support the dissemination of commercial strategies to field teams, contributing to training and engagement.
Conduct market, competitor and member behavior analyses to support strategic decisions.
Participate in the development of campaigns and commercial journeys, with a focus on financial products and creating value for members.
Requirements
Knowledge of programming languages (SQL / Python);
Experience in results management and creating performance indicators;
Bachelor's degree (completed);
Analytical thinking;
Curiosity and proactivity to learn new things and ambition to take on new challenges;
Knowledge of banking products and services;
Good communication skills, and the ability to articulate and influence;
Benefits
14th and 15th fixed salaries;
Profit sharing (depending on seniority);
Health benefits: Medical and Dental plans with no copayment, Gympass, life insurance, health and wellness programs (Nutrition, Psychology, Occupational Health, Massage, running groups and local gym access);
Meal and Food Vouchers — flexible percentage allocation between VA/VR cards, with no copayment;
Extended maternity and paternity leave;
Childcare or nanny assistance for children up to 6 years and 11 months;
Support for children with disabilities, no age limit;
Private pension up to 6% of salary;
Training platform – Sicredi Aprende, with a variety of courses;
40-hour workweek – using a time bank system;
Remote work allowance (except for positions that are 100% on-site).
Job title
Senior Strategy Analyst, Personal (Retail) Segment
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