Medical Strategy Lead driving growth in Dermatology portfolio at IQVIA. Collaborating with teams to create patient - centered solutions and develop innovative strategies.
About the role
- Digital Strategy Consultant partnering with enterprise customers to design transformational GEO strategies that drive measurable business outcomes. Work cross-functionally to enhance strategic alignment and customer growth.
Responsibilities
- Serve as a strategic advisor to enterprise customers by leading structured discovery engagements to assess GEO maturity, operating models, workflows, and organizational readiness
- Conduct in-depth opportunity analysis and competitive benchmarking, synthesizing complex insights into executive-ready recommendations
- Translate findings into phased, multi-quarter GEO roadmaps aligned to measurable business outcomes, clearly defining priorities, milestones, and success criteria
- Design scalable GEO governance frameworks and operating models that enable long-term adoption and cross-functional alignment
- Establish scalable standards for workflows, accountability, reporting, and cross-functional collaboration across Marketing, Product, Engineering, and Content teams
- Guide customers through change initiatives, stakeholder alignment, and rollout sequencing while diagnosing inefficiencies and recommending process optimizations that increase operational efficiency and reduce friction
- Lead structured workshops, prioritization sessions, and executive briefings to define outcomes and align stakeholders throughout the customer lifecycle, ensuring strategic alignment and long-term value realization
- Track performance against milestones and KPIs, proactively identify risks and implementation blockers, and recommend course corrections as business priorities evolve
- Partner closely with Sales, Customer Success Managers, and Product teams to ensure strategic continuity throughout the customer lifecycle
- Identify opportunities for expanded engagement and deeper alignment between customer goals and Semrush capabilities
- Act as the voice of the customer by surfacing insights, risks, and product enhancement opportunities that support enterprise digital transformation
- Contribute to the evolution of internal playbooks, consulting frameworks, and delivery methodologies that increase leverage and consistency across Strategic Services
- Share patterns, insights, and best practices to continuously elevate enterprise strategy delivery
Requirements
- 5+ years of experience in digital strategy, GEO consulting, change management, enterprise advisory, or related roles within SaaS or MarTech environments
- Proven experience leading structured discovery engagements and translating insights into actionable, executive-level strategic roadmaps
- Demonstrated ability to design scalable operating models, governance frameworks, and cross-functional workflows
- Experience influencing senior stakeholders and driving strategic alignment at the Director and VP level
- Strong expertise in GEO strategy, competitive analysis, and performance measurement with the ability to clearly connect strategic initiatives to commercial outcomes
- Exceptional facilitation, stakeholder-management, and executive communication skills
- Ability to identify risks early, manage ambiguity, and re-prioritize initiatives in dynamic enterprise environments
- Experience working cross-functionally with Marketing, Product, Engineering, and Executive stakeholders
- Comfortable managing multiple strategic engagements simultaneously while maintaining high-quality outcomes
- Not required, but a plus: Experience with enterprise-level GEO and digital marketing platforms such as Semrush, BrightEdge, Conductor, Botify, SimilarWeb, or others
- Familiarity with AI-driven search trends, content strategy frameworks, and advanced analytics integrations
- Background in digital marketing consultancy or professional services environments
Benefits
- Unlimited PTO
- Low cost medical, dental, and vision plans
- Life insurance
- Accidental death and dismemberment (AD&D) insurance
- Dependent Care Savings Accounts and Flexible Spending Accounts
- Health Saving Account
- Short-term and long-term Disability
- Employee Assistance Program
- Employee Resource Groups
- 401(k) plan
- Paid parental leave
- Relief Fund
- Travel coverage
- Corporate events
- Teambuilding
- Snacks, drinks at the office
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