Marketing Technician supporting sales and generating leads for Crown in the lifting equipment sector. Responsibilities include campaign design, lead management, and local communication support.
About the role
- Field Marketing Manager at Semgrep, building localized marketing programs to drive regional growth. Collaborating with sales and cross-functional teams to optimize revenue and business pipeline.
Responsibilities
- Plan, execute, and manage regional marketing programs, including events, roadshows, webinars, and account-based marketing (ABM) initiatives.
- Tailor global marketing campaigns to align with local market needs, target accounts, and audience preferences.
- Partner with sales teams to align marketing efforts with sales goals and regional priorities.
- Organize and oversee local field events such as conferences, seminars/workshops, partner happy hours, and executive dinners.
- Track and measure the success of marketing initiatives, including ROI, lead generation, and pipeline growth within ABM-targeted accounts.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 3–5+ years in field marketing or a similar role, preferably in B2B or technology industries.
- Strong project management and organizational skills.
- Excellent communication and interpersonal abilities.
- Proficiency in marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce).
- Data-driven mindset with the ability to analyze metrics and generate insights.
- Strong experience with cross-functional teamwork, especially with Sales, Product, and Marketing, and Executive teams
- Proven communication and relationship-building skills, with ability to collaborate with stakeholders, and negotiate with vendors and partners.
- Results-oriented, adaptable, and a self-starter.
- Agile and able to work effectively in a fast-paced, collaborative environment.
- Creative mindset to help translate brand and vision into engaging event experiences and campaigns.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development
- Stock options
- Wellness programs
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